This programme combines core business management education with specialised knowledge in digital business, e-commerce, and technology-enabled business operations. It is designed for students who want to lead businesses in the digital economy.

Key Benefits

• Combines traditional business management with modern e-business concepts.
• Focuses on digital transformation, online business models, and e-commerce.
• Industry-oriented curriculum developed with employer input.
• Hands-on learning through practical projects and business simulations.
• Exposure to enterprise technologies including Enterprise Resource Planning (ERP) systems.
• Modules covering digital marketing, web technologies, artificial intelligence, and digital finance.
• Internship providing real-world industry experience.
• Strong emphasis on leadership, innovation, critical thinking, and entrepreneurship.
• Excellent preparation for careers in digital business and technology-driven organisations.

Programme Structure

Degree Level 1 – Business Foundations

Students develop a strong understanding of business principles and digital literacy.

Common Modules

• Digital Thinking and Innovation
• Quantitative Skills
• Business and Communication Skills
• People Management
• Business Economics
• Fundamentals of Accounting
• Marketing
• Business Law
• Fundamentals of Entrepreneurship

Specialised Module

• Introduction to Management

Degree Level 2 – E-Business Specialisation

Students gain advanced knowledge in business management and digital business technologies.

Common Modules

• Behavioural Science in Organisations
• Digital Marketing
• Innovation Process
• Business Research Methods
• Delivering Customer Value
• Managing Finance

Specialised Modules

• Operations Management
• E-Business Management
• Business Ethics and Governance
• Applied Artificial Intelligence for Business
• E-Commerce
• Web Design for Business

Degree Level 3 – Strategic Digital Business

Common Modules

• Venture Building
• Global Marketing
• Managing People and Performance

Specialised Modules

• Strategic Management
• Project Management
• Managing Change
• Enterprise Resource Planning (ERP)
• Investigations
• Managing International Supply Chain
• Digital Finance
• Enabling Technology for Digital Marketing
• Final Year Project

Specialisation

This programme offers one specialism:

• E-Business

The specialism focuses on:

• Digital Business Models
• Online Business Strategy
• E-Commerce
• Web-Based Business Applications
• Enterprise Systems
• Artificial Intelligence in Business
• Digital Finance
• Digital Marketing Technologies
• Supply Chain Technologies
• Business Innovation

Career Outcomes

Graduates can pursue careers such as:

• E-Business Manager
• Digital Business Consultant
• E-Commerce Manager
• Digital Marketing Manager
• Business Development Executive
• Operations Manager
• Project Manager
• Product Manager
• Business Analyst
• Enterprise Systems Executive
• Supply Chain Executive
• Customer Experience Manager
• Technology Consultant
• Entrepreneur / Startup Founder
• Digital Transformation Specialist

Student Visa Requirements

International students must obtain a Malaysia Student Pass (Student Visa) before commencing studies.

Typical requirements include:

• Valid passport
• APU Offer Letter
• Academic certificates and transcripts
• Proof of English language proficiency (if applicable)
• Passport-sized photographs
• Medical examination
• Visa application documents through Education Malaysia Global Services (EMGS)
• Proof of sufficient financial support
• Mandatory medical/health insurance

Programme Highlights

• Ranked among the Top 2% Universities Worldwide
• Malaysia's Premier Digital Tech University
• International campus with students from 130+ countries
• 3-year honours degree with industry-focused curriculum
• Specialisation in E-Business and Digital Transformation
• 16-week industry internship
• AI, Digital Marketing, E-Commerce, ERP, and Digital Finance integrated into the curriculum
• Strong industry partnerships and practical learning
• Professional recognition through MAICSA exemptions
• Scholarships available for eligible international students
• Excellent graduate employability with pathways to global careers and postgraduate studies. 

Latest Updates (2026)

• APU has received 268 national and international awards in 2025 and continues to strengthen its reputation as a leading digital technology university.
• The university now has more than 90,000 graduates and alumni worldwide.
• The latest available intakes for this programme are 9 July 2026, 28 September 2026, and 24 November 2026.
• The curriculum has been enhanced with modules in Applied Artificial Intelligence for Business, Digital Finance, Enterprise Resource Planning (ERP), Web Design for Business, and Enabling Technology for Digital Marketing, ensuring graduates are equipped for the evolving digital economy.