This programme is designed for students who aspire to become future-ready business leaders capable of leading organisations through digital transformation. It combines core business management knowledge with emerging technologies, leadership strategies, sustainability, and innovation aligned with Industry Revolution 4.0 (IR 4.0).

Key Benefits

• Specialised curriculum focused on Digital Leadership and organisational transformation.
• Strong emphasis on technology-enabled leadership and innovation.
• Learn how digital technologies influence business strategy and organisational behaviour.
• Develop leadership skills for managing digital transformation projects.
• Industry-oriented learning through business case studies and practical projects.
• Exposure to enterprise technologies through SAP University Alliances participation certificate.
• Opportunity to enrol in the APU-DMU Dual Degree Scheme, receiving degree certificates from both APU (Malaysia) and De Montfort University (UK).
• Develop critical thinking, communication, research, teamwork, digital literacy, and strategic decision-making skills.

Programme Structure

Degree Level 1 – Business Foundations

Students develop core business knowledge while gaining an introduction to digital thinking and innovation.

Common Modules

• Digital Thinking and Innovation
• Quantitative Skills
• Business and Communication Skills
• Business Economics
• People Management
• Fundamentals of Accounting
• Marketing
• Business Law
• Fundamentals of Entrepreneurship

Specialised Module

• Introduction to Management

Degree Level 2 – Digital Leadership Focus

Students explore advanced business management topics alongside leadership in digital transformation.

Common Modules

• Behavioural Science in Organisations
• Digital Marketing
• Innovation Process
• Business Research Methods
• Managing Finance
• Delivering Customer Value

Specialised Modules

• Operations Management
• Business Ethics and Governance
• Applied Artificial Intelligence for Business
• Critical Thinking in Management
• Leading Digital Transformation
• ESG Leadership and Sustainable Business
• Enterprise Resource Planning (ERP)

Degree Level 3 – Strategic Leadership

Students focus on advanced leadership, organisational strategy, and digital business transformation.

Common Modules

• Venture Building
• Global Marketing
• Managing People and Performance

Specialised Modules

• Strategic Management
• Managing Change
• Project Management
• Leadership in Digital Organisations
• Digital Business Strategy
• Business Research Project / Final Year Project
• Contemporary Management Issues

Specialisation Offered

This programme offers one specialist pathway:

• Digital Leadership

The specialism focuses on:

• Digital Transformation
• Technology-Driven Leadership
• Organisational Change Management
• Innovation Management
• Sustainability and ESG Leadership
• Artificial Intelligence for Business
• Enterprise Systems
• Strategic Leadership
• Digital Business Strategy
• Leadership in Industry 4.0

Career Outcomes

Graduates are prepared for leadership roles in digitally driven organisations, including:

• Digital Transformation Manager
• Business Manager
• Digital Strategy Consultant
• Innovation Manager
• Operations Manager
• Change Management Consultant
• Project Manager
• Business Development Manager
• Digital Business Consultant
• Organisational Development Manager
• Enterprise Systems Manager
• Business Analyst
• Product Manager
• Management Consultant
• Entrepreneur / Startup Founder

Student Visa Requirements

International students must obtain a Malaysia Student Pass (Student Visa) before beginning their studies.

Typical requirements include:

• Valid passport
• Official APU Offer Letter
• Academic certificates and transcripts
• English language proficiency evidence (where applicable)
• Passport-sized photographs
• Medical examination
• Student visa application through Education Malaysia Global Services (EMGS)
• Proof of sufficient financial support
• Mandatory health insurance

Programme Highlights

• Ranked among the Top 2% Universities Worldwide
• Malaysia's Premier Digital Tech University
• Students from 130+ countries
• Three-year honours degree
• Specialisation in Digital Leadership
• Curriculum aligned with Industry Revolution 4.0
• Option to graduate with an APU-DMU Dual Degree
• SAP University Alliances participation certificate
• 16-week industrial internship
• Practical learning through projects, case studies, and business simulations
• Strong graduate employability and leadership development
• Scholarships available for eligible international students.

Latest Updates (2026)

• APU continues to strengthen its global reputation with 268 national and international awards in 2025 and a network of over 90,000 graduates and alumni worldwide.
• The programme now places greater emphasis on Digital Leadership, Leading Digital Transformation, Applied Artificial Intelligence for Business, and ESG Leadership and Sustainable Business, ensuring graduates are equipped to lead organisations in an increasingly digital economy.
• Current intakes for international students are 9 July 2026, 28 September 2026, and 24 November 2026.
• Students may opt for the APU-DMU Dual Degree Scheme, receiving bachelor's degrees from both APU (Malaysia) and De Montfort University (UK), enhancing international recognition and career opportunities.