This programme combines core business management principles with Artificial Intelligence (AI), business analytics, and data-driven decision-making. It prepares students to become future business leaders who can use AI technologies and analytics to improve organisational performance and strategic planning.

Key Benefits

• Integrates business management with AI and business analytics.
• Learn how data and AI support strategic business decision-making.
• Gain practical experience with digital business tools and enterprise technologies.
• Develop analytical, quantitative, and problem-solving skills using real business data.
• Study emerging topics such as predictive analytics, business intelligence, machine learning applications, and digital transformation.
• Industry-focused curriculum developed with employer input.
• Opportunity to complete an industrial internship.
• Eligible to participate in the APU-DMU Dual Degree Scheme, receiving awards from both APU (Malaysia) and De Montfort University (UK).
• Exposure to SAP enterprise systems and modern business technologies.

Programme Structure

Degree Level 1 – Business Foundations

Students develop essential business knowledge and digital skills.

Common Modules

• Digital Thinking and Innovation
• Quantitative Skills
• Business and Communication Skills
• People Management
• Business Economics
• Fundamentals of Accounting
• Marketing
• Business Law
• Fundamentals of Entrepreneurship
• Introduction to Management

Degree Level 2 – AI & Business Analytics

Students develop advanced business management capabilities together with analytical and AI skills.

Common Modules

• Behavioural Science in Organisations
• Digital Marketing
• Innovation Process
• Business Research Methods
• Managing Finance
• Delivering Customer Value

AI & Business Analytics Specialisation Modules

• Operations Management
• Business Ethics and Governance
• Applied Artificial Intelligence for Business
• Business Analytics
• Data Visualisation for Business
• Business Intelligence
• Enterprise Resource Planning (ERP)

Degree Level 3 – Advanced AI & Business Strategy

Students study advanced business strategy while applying AI and analytics to solve organisational problems.

Common Modules

• Venture Building
• Global Marketing
• Managing People and Performance

Specialised Modules

• Strategic Management
• Project Management
• Managing Change
• AI-Driven Business Decision Making
• Predictive Analytics
• Digital Business Strategy
• Business Research Project / Final Year Project

Specialisation Offered

This programme offers one specialist pathway:

• AI & Business Analytics

Key study areas include:

• Artificial Intelligence for Business
• Business Analytics
• Business Intelligence
• Data Visualisation
• Enterprise Resource Planning (ERP)
• Digital Transformation
• Predictive Analytics
• Data-Driven Decision Making
• Innovation Management
• Strategic Business Analysis

Career Outcomes

Graduates are well prepared for careers in business, analytics, and digital transformation, including:

• Business Analyst
• AI Business Consultant
• Business Intelligence Analyst
• Data Analyst
• Digital Transformation Consultant
• Operations Manager
• Project Manager
• Strategy Analyst
• Business Development Manager
• Enterprise Systems Consultant
• Market Intelligence Analyst
• Product Manager
• Management Consultant
• Innovation Manager
• Entrepreneur

Student Visa Requirements

International students must obtain a Malaysia Student Pass (Student Visa) before commencing studies.

Typical requirements include:

• Valid passport
• Official APU Offer Letter
• Academic transcripts and certificates
• Proof of English language proficiency (where applicable)
• Passport-sized photographs
• Medical examination
• Student Pass application through Education Malaysia Global Services (EMGS)
• Proof of financial support
• Mandatory medical and health insurance

Programme Highlights

• Ranked among the Top 2% Universities Worldwide
• Malaysia's Premier Digital Tech University
• Students from 130+ countries
• Three-year honours degree
• Specialisation in AI & Business Analytics
• Industry-focused curriculum combining business and AI
• Exposure to Business Intelligence and Data Analytics
• SAP Enterprise Resource Planning (ERP) experience
• 16-week industrial internship
• Option to graduate through the APU-DMU Dual Degree Scheme
• Strong graduate employability with careers in AI-enabled business environments
• Scholarships available for eligible international students.

Latest Updates (2026)

• APU has enhanced this programme to reflect the growing demand for AI-powered business decision-making, with dedicated learning in Applied Artificial Intelligence for Business, Business Analytics, Business Intelligence, and Data Visualisation.
• The curriculum continues to align with Industry Revolution 4.0 and employer expectations for graduates with strong digital, analytical, and leadership capabilities.
• Current international intakes are 9 July 2026, 28 September 2026, and 24 November 2026.
• Students may choose the APU-DMU Dual Degree Scheme, allowing them to graduate with qualifications from both APU (Malaysia) and De Montfort University (United Kingdom), enhancing global recognition and career opportunities.