This programme combines the principles of business management with economic theory and analysis, enabling students to understand how markets, industries, government policies, and global economic trends influence business decisions. It prepares graduates to analyse complex business challenges using economic reasoning and data-driven approaches.

Key Benefits

• Integrates business management with applied economics.
• Develops strong analytical and quantitative decision-making skills.
• Learn how economic policies affect organisations and industries.
• Study both microeconomics and macroeconomics in a business context.
• Gain exposure to digital business, AI applications, and enterprise systems.
• Practical learning through business case studies, research projects, and a 16-week industrial internship.
• Opportunity to participate in the APU-DMU Dual Degree Scheme, receiving degree certificates from APU (Malaysia) and De Montfort University (UK).
• Receive a Certificate of Participation in the SAP University Alliances programme, enhancing digital business competencies.

Programme Structure

Degree Level 1 – Business Foundations

Students build a strong foundation in business management while gaining introductory knowledge of economics.

Common Modules

• Digital Thinking and Innovation
• Quantitative Skills
• Business and Communications Skills
• People Management
• Business Economics
• Fundamentals of Accounting
• Marketing
• Business Law
• Fundamentals of Entrepreneurship

Specialised Module

• Introduction to Management

Degree Level 2 – Business Economics

Students develop advanced management knowledge while strengthening their understanding of economics and policy.

Common Modules

• Behavioural Science in Organisations
• Digital Marketing
• Innovation Process
• Business Research Methods
• Delivering Customer Value
• Managing Finance

Specialised Modules

• Operations Management
• E-Business Management
• Business Ethics and Governance
• Applied Artificial Intelligence for Business
• Intermediate Microeconomics for Business
• Intermediate Macroeconomics and Policy

Degree Level 3 – Strategic Business Economics

Students integrate business strategy with economic analysis to solve real-world management challenges.

Common Modules

• Venture Building
• Global Marketing
• Managing People and Performance

Specialised Modules

• Strategic Management
• Project Management
• Managing Change
• Enterprise Resource Planning (ERP)
• Investigations in Business Management
• Managing International Supply Chain
• Applied Business and Managerial Economics
• International and Development Economics for Managers
• Final Year Project

Specialisation Offered

This programme offers one specialist pathway:

• Business Economics

Key focus areas include:

• Business Economics
• Microeconomics
• Macroeconomics
• Economic Policy
• Managerial Economics
• International Economics
• Development Economics
• Business Analytics
• Strategic Management
• Enterprise Resource Planning (ERP)

Career Outcomes

Graduates are well prepared for careers in business, economics, consulting, and policy, including:

• Business Economist
• Economic Analyst
• Business Analyst
• Financial Analyst
• Policy Analyst
• Market Research Analyst
• Business Consultant
• Strategic Planning Executive
• Operations Manager
• Project Manager
• Supply Chain Analyst
• Management Consultant
• Investment Analyst
• Government Economic Officer
• Entrepreneur

Student Visa Requirements

International students must obtain a Malaysia Student Pass (Student Visa) before commencing studies.

Typical requirements include:

• Valid passport
• Official APU Offer Letter
• Academic certificates and transcripts
• Proof of English language proficiency (where applicable)
• Passport-sized photographs
• Medical examination
• Student Pass application through Education Malaysia Global Services (EMGS)
• Proof of sufficient financial support
• Mandatory medical and health insurance

Programme Highlights

• Ranked among the Top 2% Universities Worldwide
• Malaysia's Premier Digital Tech University
• Students from 130+ countries
• Three-year honours degree
• Specialisation in Business Economics
• Strong integration of business management with economic analysis
• Study Microeconomics, Macroeconomics, Managerial Economics, and International Economics
• Exposure to Applied Artificial Intelligence for Business and Enterprise Resource Planning (ERP)
• 16-week industrial internship
• SAP University Alliances participation certificate
• Option to graduate through the APU-DMU Dual Degree Scheme
• MAICSA professional paper exemptions
• Scholarships available for eligible international students.

Latest Updates (2026)

• The Business Economics specialism has been enhanced with advanced modules in Intermediate Microeconomics for Business, Intermediate Macroeconomics and Policy, Applied Business and Managerial Economics, and International and Development Economics for Managers, ensuring graduates develop strong analytical and policy evaluation skills for modern organisations.
• The programme includes a compulsory 16-week industrial internship and offers participation in the APU-DMU Dual Degree Scheme, allowing eligible students to graduate with qualifications from both Asia Pacific University (Malaysia) and De Montfort University (United Kingdom).
• APU continues to strengthen its global standing with 268 national and international awards in 2025 and a network of more than 90,000 graduates and alumni worldwide.