This programme prepares students to become globally competent business professionals by combining core business management knowledge with an in-depth understanding of international markets, cross-border trade, global strategy, and international business operations.

Key Benefits

• Develop expertise in international business strategy and global management.
• Gain knowledge of international trade, global marketing, finance, and cross-cultural management.
• Learn to analyse complex international business environments and global economic trends.
• Industry-focused curriculum with practical case studies and real-world business projects.
• Complete a 16-week industrial internship to gain professional experience.
• Opportunity to participate in the APU-DMU Dual Degree Scheme, allowing graduates to receive degree certificates from APU (Malaysia) and De Montfort University (United Kingdom).
• Exposure to enterprise technologies through SAP University Alliances, enhancing digital business competencies.
• Build leadership, communication, critical thinking, and strategic decision-making skills required by multinational organisations.

Programme Structure

Degree Level 1 – Business Foundations

Students develop a strong understanding of business principles and management fundamentals.

Core Modules

• Digital Thinking and Innovation
• Quantitative Skills
• Business and Communication Skills
• Business Economics
• People Management
• Fundamentals of Accounting
• Marketing
• Business Law
• Fundamentals of Entrepreneurship
• Introduction to Management

Degree Level 2 – International Business

Students gain advanced knowledge of international business operations and global markets.

Core Modules

• Behavioural Science in Organisations
• Innovation Process
• Business Research Methods
• Managing Finance
• Delivering Customer Value
• Business Ethics and Governance
• Enterprise Resource Planning (ERP)

International Business Modules

• International Business
• International Marketing
• Cross-Cultural Management
• International Trade
• Global Business Environment
• Applied Artificial Intelligence for Business

Degree Level 3 – Strategic International Business

Students develop advanced strategic and leadership capabilities for global organisations.

Advanced Modules

• Strategic Management
• Global Marketing
• Managing People and Performance
• Managing Change
• Project Management
• International Business Strategy
• International Business Negotiation
• Global Supply Chain Fundamentals
• Venture Building
• Final Year Project 

Career Outcomes

Graduates are prepared for careers such as:

• International Business Manager
• Export Manager
• Import Manager
• International Marketing Executive
• Business Development Manager
• International Trade Executive
• Global Supply Chain Coordinator
• International Sales Manager
• Global Operations Executive
• International Business Consultant
• Market Research Analyst
• Project Manager
• Foreign Trade Executive
• Business Analyst
• Entrepreneur

Student Visa Requirements

International students must obtain a Malaysia Student Pass (Student Visa) before commencing studies.

Typical requirements include:

• Valid passport
• Official APU Offer Letter
• Academic certificates and transcripts
• Proof of English language proficiency (where applicable)
• Passport-sized photographs
• Medical examination
• Student Pass application through Education Malaysia Global Services (EMGS)
• Proof of sufficient financial resources
• Mandatory medical and health insurance

Programme Highlights

• Ranked among the Top 2% Universities Worldwide
• Malaysia's Premier Digital Tech University
• Students from 130+ countries
• Three-year honours degree
• Strong focus on global business management and international trade
• 16-week industrial internship
• SAP University Alliances participation
• Opportunity to graduate through the APU-DMU Dual Degree Scheme
• Industry-oriented curriculum with international business case studies
• Strong graduate employability and global career opportunities
• Scholarships available for eligible international students.

Latest Updates (2026)

• The programme continues to strengthen its focus on global business strategy, international trade, cross-cultural management, digital business, and applied artificial intelligence, ensuring graduates are prepared for rapidly changing international markets.
• Students benefit from a compulsory 16-week industrial internship and may participate in the APU-DMU Dual Degree Scheme, enabling them to graduate with degrees from both Asia Pacific University (Malaysia) and De Montfort University (United Kingdom).
• APU continues to enhance its global reputation with 268 national and international awards in 2025, a Top 2% global university ranking, and a worldwide alumni network of more than 90,000 graduates.