Why Study Bachelor of Business at Massey?

• Wide range of majors (specialisations)
• Strong focus on real-world business skills
• Globally relevant curriculum
• Practical learning with case studies & projects
• Industry connections & career opportunities

 

Programme Structure / Subjects

The programme is flexible, allowing students to choose majors and electives.

Year 1 – Business Foundations

• Principles of Management
• Economics
• Accounting Basics
• Business Communication

Year 2 – Core Business Skills

• Marketing
• Finance
• Business Analytics
• Operations Management

Year 3 – Advanced & Specialisation

• Strategic Management
• Advanced papers in chosen major
• Industry projects / applied learning

 

Key Topics Covered

• Marketing & Consumer Behaviour
• Finance & Investment
• Human Resource Management
• Business Analytics
• International Business
• Entrepreneurship

 

Disciplines / Specialisations

Students can choose from multiple majors such as:

• Accountancy
• Finance
• Marketing
• Management
• International Business
• Human Resource Management
• Business Analytics

 

Programme Highlights

• Flexible degree with multiple majors
• Industry-relevant curriculum
• Strong employability outcomes
• Option to study online or on campus
• Global career opportunities

 

Career Outcomes

Graduates can work in:

• Business Analyst
• Marketing Executive
• Financial Analyst
• HR Manager
• International Business Consultant
• Entrepreneur / Startup Founder

Industries:

• Corporate sector
• Banking & finance
• Marketing agencies
• Consulting firms
• Government & NGOs

 

Latest Updates / Special Notes

• Increasing demand for:
  • Business analytics
  • Digital marketing
  • Global business skills
• Integration of:
  • Data-driven decision making
  • Technology in business

 

Who Should Choose This Course?

This programme is ideal if you:

• Want a flexible business degree
• Are interested in management, marketing, or finance
• Want global career opportunities
• Prefer a practical, industry-focused programme