Why Study Communication at Massey?

• Focus on modern digital communication & media
• Learn PR, marketing, media & storytelling
• Industry-relevant curriculum with practical projects
• Global career opportunities
• Strong emphasis on real-world communication skills

 

Programme Structure / Subjects

This programme combines theory + practical communication skills.

Year 1 – Foundations

• Introduction to Communication
• Media & Society
• Writing for Communication
• Digital Communication Basics

Year 2 – Core Skills

• Public Relations
• Digital Marketing
• Media Production
• Communication Research

Year 3 – Advanced Practice

• Strategic Communication
• Campaign Planning
• Professional Practice / Internship
• Advanced Media & Digital Strategy

 

Key Topics Covered

• Public Relations & Branding
• Digital Marketing & Social Media
• Media Production & Content Creation
• Journalism & Storytelling
• Corporate Communication
• Communication Strategy

 

Disciplines / Specialisations

Students can specialise in areas such as:

• Public Relations
• Digital Marketing
• Media Studies
• Journalism
• Corporate Communication

 

Programme Highlights

• Industry-focused communication degree
• Strong digital & media emphasis
• Practical projects and internships
• Located in a creative environment
• High employability

 

Career Outcomes

Graduates can work as:

• Public Relations Specialist
• Social Media Manager
• Journalist / Content Creator
• Digital Marketing Executive
• Corporate Communications Manager

Industries:

• Media & entertainment
• Marketing & advertising agencies
• Corporate sector
• Government & NGOs

 

Latest Updates / Special Notes

• Growing demand for:
  • Digital marketing professionals
  • Content creators
  • Communication strategists
• Increasing focus on:
  • Social media
  • Digital storytelling
  • Data-driven communication

 

Who Should Choose This Course?

This programme is ideal if you:

• Enjoy media, communication & creativity
• Want a career in PR, marketing, journalism, or digital media
• Like content creation & storytelling
• Want a dynamic, modern career path