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Bachelor of Design – BDes

Why Study Design at Massey?

  • Globally respected design qualification
  • Develop creative, technical, and problem-solving skills
  • Industry-focused projects and real-world learning
  • Excellent international career opportunities
  • Build a strong professional portfolio

 

Programme Structure / Subjects

The programme focuses on creative design practice, tools, and industry skills.

Year 1 – Foundations

  • Design Thinking & Principles
  • Visual Communication Basics
  • Creative Processes
  • Digital Design Tools

Year 2 – Core Skills

  • Studio Design Practice
  • User-Centered Design
  • Materials & Techniques
  • Design Theory

Year 3 – Advanced Practice

  • Advanced Studio Projects
  • Industry Collaboration
  • Portfolio Development
  • Professional Practice

 

Key Topics Covered

  • Visual Communication Design
  • Product Design
  • Fashion Design
  • UX/UI Design
  • Digital Media & Prototyping
  • Design Innovation

 

Disciplines / Specialisations

Students can specialise in:

  • Visual Communication Design
  • Fashion Design
  • Product Design
  • Interaction / UX Design

 

Programme Highlights

  • Globally recognized design programme
  • Strong portfolio-based learning
  • Access to modern design studios
  • Industry collaboration opportunities
  • Flexible specialisation options

 

Career Outcomes

Graduates can work as:

  • Graphic Designer
  • UX/UI Designer
  • Fashion Designer
  • Product Designer
  • Creative Specialist

Industries:

  • Design studios
  • Advertising & media
  • Fashion industry
  • Technology companies
  • Creative agencies

 

Latest Updates / Special Notes

  • High demand for:
    • UX/UI designers
    • Digital product designers
    • Creative professionals
  • Strong industry shift toward:
    • Digital design
    • User experience (UX)
    • Sustainable design

 

Who Should Choose This Course?

This programme is ideal if you:

  • Are passionate about design and creativity
  • Want a career in visual, product, or digital design
  • Enjoy hands-on creative work
  • Want a global career in creative industries