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Bachelor of Design – BDes
Why Study Design at Massey?
- Globally respected design qualification
- Develop creative, technical, and problem-solving skills
- Industry-focused projects and real-world learning
- Excellent international career opportunities
- Build a strong professional portfolio
Programme Structure / Subjects
The programme focuses on creative design practice, tools, and industry skills.
Year 1 – Foundations
- Design Thinking & Principles
- Visual Communication Basics
- Creative Processes
- Digital Design Tools
Year 2 – Core Skills
- Studio Design Practice
- User-Centered Design
- Materials & Techniques
- Design Theory
Year 3 – Advanced Practice
- Advanced Studio Projects
- Industry Collaboration
- Portfolio Development
- Professional Practice
Key Topics Covered
- Visual Communication Design
- Product Design
- Fashion Design
- UX/UI Design
- Digital Media & Prototyping
- Design Innovation
Disciplines / Specialisations
Students can specialise in:
- Visual Communication Design
- Fashion Design
- Product Design
- Interaction / UX Design
Programme Highlights
- Globally recognized design programme
- Strong portfolio-based learning
- Access to modern design studios
- Industry collaboration opportunities
- Flexible specialisation options
Career Outcomes
Graduates can work as:
- Graphic Designer
- UX/UI Designer
- Fashion Designer
- Product Designer
- Creative Specialist
Industries:
- Design studios
- Advertising & media
- Fashion industry
- Technology companies
- Creative agencies
Latest Updates / Special Notes
- High demand for:
- UX/UI designers
- Digital product designers
- Creative professionals
- Strong industry shift toward:
- Digital design
- User experience (UX)
- Sustainable design
Who Should Choose This Course?
This programme is ideal if you:
- Are passionate about design and creativity
- Want a career in visual, product, or digital design
- Enjoy hands-on creative work
- Want a global career in creative industries

