This programme combines business knowledge with data analytics and technology skills.

Core Business Subjects

• Accounting
• Economics
• Business Management
• Marketing
• Finance

Business Analytics Specialisation

• Data Analytics & Visualisation
• Business Statistics
• Data Mining & Predictive Analytics
• Decision Modelling
• Information Systems

Practical Skills

• Use of analytics tools (e.g., Excel, data software)
• Problem-solving using real datasets
• Business decision-making using insights

 

Specialisation: Business Analytics

Focuses on:

• Turning data into business insights
• Forecasting trends and performance
• Data-driven decision-making
• Using technology and analytics tools

 

Why Study This Programme at Massey?

• High-demand field globally (data + business skills)
• Industry-focused curriculum
• Globally recognized business degree
• Hands-on analytics tools and real-world projects
• Strong employability in data-driven roles

 

Special Requirements

• Basic mathematics skills recommended
• Interest in data, technology, and business
• No prior coding required (taught during course)

 

Career Outcomes

Graduates can work in roles such as:

• Business Analyst
• Data Analyst
• Management Consultant
• Financial Analyst
• Data-driven Marketing Specialist

Industries include:

• Finance
• IT & Technology
• Consulting
• Retail & E-commerce

 

Programme Highlights

• Combination of business + analytics skills
• Practical, job-ready training
• Global career opportunities
• High-demand specialisation
• Strong salary potential

 

Latest Updates / Important Notes

• Increasing demand for data analytics professionals worldwide
• Programme regularly updated to match industry trends and tools
• Flexible study options available

 

Final Advice

This programme is ideal if you:

• Like numbers, data, and business strategy
• Want a career in analytics, consulting, or tech-driven business roles
• Prefer a high-demand, future-proof career path