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Business Psychology – Bachelor of Arts
This programme blends psychology with business and organisational studies, focusing on human behaviour in the workplace.
Core Psychology Subjects
- Introduction to Psychology
- Cognitive & Social Psychology
- Research Methods & Statistics
- Personality & Behaviour
Business Psychology Focus
- Organisational Behaviour
- Consumer Behaviour
- Workplace Psychology
- Leadership & Motivation
- Human Resource Management
Skills Development
- Communication & teamwork
- Behaviour analysis
- Research and data interpretation
- Problem-solving in business settings
Specialisation: Business Psychology
Focus areas include:
- Understanding human behaviour in organisations
- Improving workplace productivity and culture
- Analysing consumer behaviour and decision-making
- Leadership, motivation, and employee engagement
Why Study This Programme at Massey?
- Unique combination of psychology + business
- Strong relevance for HR, marketing, and management careers
- Globally recognized degree
- Focus on practical, real-world skills
- Flexible career pathways
Career Outcomes
Graduates can work in:
- Human Resource Management
- Marketing & Consumer Research
- Organisational Development
- Recruitment & Talent Management
- Business Consulting
Further study options:
- Master’s in Psychology / HR / Business
- Specialisation in organisational psychology
Programme Highlights
- Interdisciplinary degree (psychology + business)
- Strong employability across industries
- Globally relevant skills
- Flexible career options
- Growing demand in HR and behavioural roles
Latest Updates / Important Notes
- Increasing demand for professionals skilled in people analytics and workplace psychology
- Programme aligned with modern workplace trends (leadership, diversity, wellbeing)
- Flexible study pathways available
Final Advice
This programme is ideal if you:
- Are interested in human behaviour and business
- Want a career in HR, marketing, or management
- Prefer a people-focused career with business impact

