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Business Psychology – Bachelor of Arts

This programme blends psychology with business and organisational studies, focusing on human behaviour in the workplace.

Core Psychology Subjects

  • Introduction to Psychology
  • Cognitive & Social Psychology
  • Research Methods & Statistics
  • Personality & Behaviour

Business Psychology Focus

  • Organisational Behaviour
  • Consumer Behaviour
  • Workplace Psychology
  • Leadership & Motivation
  • Human Resource Management

Skills Development

  • Communication & teamwork
  • Behaviour analysis
  • Research and data interpretation
  • Problem-solving in business settings

 

Specialisation: Business Psychology

Focus areas include:

  • Understanding human behaviour in organisations
  • Improving workplace productivity and culture
  • Analysing consumer behaviour and decision-making
  • Leadership, motivation, and employee engagement

 

Why Study This Programme at Massey?

  • Unique combination of psychology + business
  • Strong relevance for HR, marketing, and management careers
  • Globally recognized degree
  • Focus on practical, real-world skills
  • Flexible career pathways

 

Career Outcomes

Graduates can work in:

  • Human Resource Management
  • Marketing & Consumer Research
  • Organisational Development
  • Recruitment & Talent Management
  • Business Consulting

Further study options:

  • Master’s in Psychology / HR / Business
  • Specialisation in organisational psychology

 

Programme Highlights

  • Interdisciplinary degree (psychology + business)
  • Strong employability across industries
  • Globally relevant skills
  • Flexible career options
  • Growing demand in HR and behavioural roles

 

Latest Updates / Important Notes

  • Increasing demand for professionals skilled in people analytics and workplace psychology
  • Programme aligned with modern workplace trends (leadership, diversity, wellbeing)
  • Flexible study pathways available

 

Final Advice

This programme is ideal if you:

  • Are interested in human behaviour and business
  • Want a career in HR, marketing, or management
  • Prefer a people-focused career with business impact