The Bachelor of Arts (Honours) in Tourism Management prepares students for leadership careers in the global tourism, hospitality, travel, events, and destination management industries. The programme combines tourism management principles with digital technologies, sustainability, innovation, and practical industry training.

Key Benefits

• Industry-focused curriculum covering tourism, hospitality, travel, events, and destination management.
• Strong emphasis on sustainable tourism, digital tourism, and tourism innovation.
• Learn tourism marketing, revenue management, e-tourism, travel operations, and crisis management.
• Gain practical experience through a 16-week industrial internship.
• Opportunity to participate in the APU-DMU Dual Degree Scheme, allowing graduates to receive degree certificates from APU (Malaysia) and De Montfort University (United Kingdom).
• Exposure to emerging technologies such as Virtual Reality (VR), Augmented Reality (AR), and the Metaverse in tourism.
• Develop leadership, communication, customer service, research, and destination planning skills.

Programme Structure

Degree Level 1 – Tourism & Business Foundations

Students develop a strong foundation in tourism, hospitality, business management, and service industries.

Common Modules

• Introduction to Management
• Business and Communications Skills
• Digital Thinking and Innovation
• Fundamentals of Accounting
• Marketing

Specialised Modules

• People Management
• Introduction to Hospitality and Tourism
• Introduction to Services Management
• Legal Aspects in the Hospitality and Tourism Industry
• Fundamentals of Entrepreneurship

Elective Module

• Introduction to VRAR and Metaverse

Degree Level 2 – Tourism Operations & Management

Students gain practical knowledge of tourism operations and destination management.

Common Modules

• Digital Marketing
• Business Research Methods

Specialised Modules

• International Cultural and Communications
• Innovation Processes
• E-Tourism
• Hospitality and Tourism Revenue Management
• Retail Travel Operations
• Ticketing and Computer Reservation System
• Geography of Travel and Tourism

Elective Modules

• Consumer Behaviour
• Sports and Recreational Tourism
• Sports and Recreational Facilities Management

Degree Level 3 – Strategic Tourism Management

Students study advanced tourism planning, sustainability, and leadership.

Specialised Modules

• Crisis Management and Communications
• Sustainability in Tourism and Hospitality Industry
• Managing People and Performance
• Meetings, Incentives, Conventions and Exhibitions (MICE)
• Investigation in Tourism Management
• Venture Building
• Tourism Policy, Planning and Development
• Monitoring and Evaluation of Services Management
• International Tourism Marketing
• Final Year Project

Elective Module

• Tourism in Action

Disciplines / Specialisations Offered

This programme focuses on the discipline of Tourism Management and includes study areas such as:

• Tourism Management
• Hospitality Management
• Destination Management
• E-Tourism
• Sustainable Tourism
• Tourism Marketing
• Travel Operations
• Revenue Management
• Event Management (MICE)
• Tourism Policy and Planning
• Tourism Technology
• Service Management

Career Outcomes

Graduates are prepared for careers including:

• Tourism Manager
• Destination Manager
• Travel Consultant
• Tour Operations Manager
• Airline Operations Executive
• Hotel and Resort Manager
• Tourism Marketing Executive
• Event and Conference (MICE) Manager
• Visitor Experience Manager
• Tourism Development Officer
• Tourism Policy Analyst
• Cruise Line Executive
• Travel Technology Specialist
• Tourism Entrepreneur

Student Visa Requirements

International students must obtain a Malaysia Student Pass (Student Visa) before commencing studies.

Typical requirements include:

• Valid passport
• Official APU Offer Letter
• Academic transcripts and certificates
• Proof of English language proficiency (where applicable)
• Passport-sized photographs
• Medical examination
• Student Pass application through Education Malaysia Global Services (EMGS)
• Proof of sufficient financial resources
• Mandatory medical and health insurance

Programme Highlights

• Ranked among the Top 2% Universities Worldwide
• Malaysia's Premier Digital Tech University
• Students from 130+ countries
• Three-year honours degree
• Strong focus on sustainable tourism, digital tourism, and destination management
• Exposure to VR, AR, and Metaverse technologies in tourism
• 16-week industrial internship
• Opportunity to participate in the APU-DMU Dual Degree Scheme
• Industry-focused curriculum with practical tourism projects
• Scholarships available for eligible international students
• Excellent graduate employability across tourism, hospitality, travel, and events industries.

Latest Updates (2026)

• The curriculum has been updated to reflect the evolving tourism sector with modules in E-Tourism, Sustainability in Tourism and Hospitality, Tourism Policy, Planning and Development, International Tourism Marketing, and VRAR and Metaverse, preparing graduates for technology-enabled and sustainable tourism careers.
• Students complete a compulsory 16-week industrial internship and may choose the APU-DMU Dual Degree Scheme, enabling eligible graduates to earn degree certificates from both Asia Pacific University (Malaysia) and De Montfort University (United Kingdom).
• The programme continues to emphasise digital transformation, sustainable tourism development, destination planning, and leadership to meet the needs of the global tourism industry.