This programme is designed for students who aspire to build careers in the global hospitality industry while developing expertise in hospitality innovation, digital transformation, customer experience, and sustainable business practices. It blends management theory with practical industry training and international exposure.

Key Benefits

• Specialise in Hospitality Innovation, focusing on future trends and technology in hospitality.
• Opportunity to graduate with dual awards through the APU–HTMi Switzerland Dual Degree Scheme.
• Curriculum combines hospitality operations, tourism management, leadership, innovation, and digital technologies.
• Strong emphasis on customer experience, service excellence, entrepreneurship, and sustainability.
• Includes a 16-week industrial internship for practical industry experience.
• Optional 2-week study trip to Switzerland (HTMi), subject to programme arrangements and additional costs.
• Industry-oriented teaching with case studies, projects, and guest lectures from hospitality professionals.

Programme Structure

Year 1 – Foundation in Hospitality & Tourism

Students develop core knowledge in hospitality, tourism, business, and communication.

Typical study areas include:

• Introduction to Hospitality & Tourism
• Hospitality Operations
• Business Communication
• Principles of Management
• Marketing
• Accounting Fundamentals
• Customer Service Excellence
• Digital Thinking and Innovation
• Entrepreneurship 

Year 2 – Hospitality Operations & Innovation

Students develop supervisory and operational skills through specialised hospitality modules.

Typical modules include:

• Hospitality Operations Management
• Food & Beverage Management
• Accommodation Management
• Hospitality Marketing
• Revenue Management
• Hospitality Technology
• Service Quality Management
• Hospitality Innovation
• Sustainable Hospitality
• Business Research Methods

Year 3 – Strategic Hospitality Leadership

Students focus on strategic management and innovation.

Typical modules include:

• Strategic Hospitality Management
• Hospitality Innovation & Entrepreneurship
• Leadership in Hospitality
• Sustainable Tourism & Hospitality
• International Hospitality Management
• Hospitality Business Strategy
• Final Year Research Project
• Professional Development

Disciplines / Specialisation Offered

This programme offers the following specialism:

• Hospitality Innovation

Key areas include:

• Hospitality Operations
• Hotel Management
• Service Innovation
• Hospitality Technology
• Customer Experience Management
• Revenue Management
• Hospitality Entrepreneurship
• Sustainable Hospitality
• Tourism Management
• Leadership
• Digital Transformation in Hospitality

Programme Highlights

• Ranked among the Top 2% Universities Worldwide
• Malaysia's Premier Digital Tech Institution
• Students from 130+ countries
• Dual Degree opportunity with HTMi Switzerland
• Hospitality Innovation specialism
• Optional 2-week Switzerland study trip
• Strong industry partnerships
• 16-week industrial internship
• Practical hospitality training
• Internationally recognised curriculum
• Focus on innovation, sustainability, leadership, and digital hospitality.

Career Outcomes

Graduates are prepared for careers including:

• Hotel Manager
• Resort Manager
• Hospitality Innovation Manager
• Guest Experience Manager
• Hospitality Operations Manager
• Food & Beverage Manager
• Revenue Manager
• Tourism Operations Manager
• Hospitality Consultant
• Event & Convention Manager
• Customer Experience Manager
• Hospitality Entrepreneur
• Destination Development Executive
• Hospitality Business Development Manager

Student Visa Requirements

International students must obtain a Malaysia Student Pass (Student Visa) before commencing studies.

Typical requirements include:

• Valid passport
• Official APU Offer Letter
• Academic transcripts and certificates
• Proof of English language proficiency (if applicable)
• Passport-sized photographs
• Medical examination
• Student Pass application through Education Malaysia Global Services (EMGS)
• Proof of sufficient financial resources
• Mandatory medical and health insurance

Latest Updates (2026)

• The programme continues to be offered under the APU–HTMi Switzerland Dual Degree Scheme, enabling eligible students to graduate with qualifications from both institutions.
• The curriculum has been strengthened with a focus on hospitality innovation, digital transformation, sustainability, leadership, and customer experience, aligning with the evolving needs of the global hospitality sector.
• Students benefit from a compulsory 16-week industrial internship, with opportunities to gain practical experience in leading hotels, resorts, and hospitality organisations.
• Current published intakes for international students are 28 September 2026 and 24 November 2026, with the programme delivered full-time over 3 years.