This programme is designed for students who want to build successful careers in the global events, hospitality, tourism, conventions, exhibitions, festivals, and entertainment industries. It combines hospitality management with specialised knowledge in planning, organising, and managing events using modern technologies and industry best practices.

Key Benefits

• Specialise in Events Management alongside hospitality and tourism.
• Learn event planning, event operations, marketing, sponsorship, venue management, and customer experience.
• Strong emphasis on innovation, sustainability, leadership, and digital technologies in event management.
• Gain practical experience through a 16-week industrial internship.
• Opportunity to earn a Dual Award through APU's collaboration with HTMi Switzerland (selected pathway).
• Develop industry-ready skills through live projects, case studies, simulations, and professional event planning activities.
• Graduate with knowledge relevant to international meetings, exhibitions, conventions, festivals, sporting events, and corporate events.

Programme Structure

Year 1 – Hospitality & Tourism Foundations

Students build core knowledge in hospitality, tourism, business, and communication.

Typical modules include:

• Introduction to Hospitality & Tourism
• Hospitality Operations
• Principles of Management
• Business Communication
• Marketing
• Accounting Fundamentals
• Customer Service Excellence
• Digital Thinking and Innovation
• Entrepreneurship

Year 2 – Event Operations & Hospitality Management

Students develop operational and supervisory skills with a focus on event management.

Typical modules include:

• Event Planning and Operations
• Hospitality Marketing
• Event Design
• Service Quality Management
• Hospitality Technology
• Revenue Management
• Business Research Methods
• Hospitality Innovation
• Sustainable Hospitality
• Event Risk Management

Year 3 – Strategic Events Management

Students develop strategic leadership and advanced event management skills.

Typical modules include:

• Strategic Event Management
• International Events Management
• Meetings, Incentives, Conferences and Exhibitions (MICE)
• Event Marketing and Sponsorship
• Leadership in Hospitality
• Sustainable Event Management
• Hospitality Entrepreneurship
• Final Year Research Project

Disciplines / Specialisation Offered

This programme offers the following specialism:

• Events Management

Key study areas include:

• Event Planning
• Event Operations
• Convention & Exhibition Management
• MICE Industry
• Festival Management
• Corporate Events
• Hospitality Operations
• Venue Management
• Customer Experience
• Hospitality Innovation
• Sustainable Events
• Tourism Management

Programme Highlights

• Ranked among the Top 2% Universities Worldwide
• Malaysia's Premier Digital Tech University
• Students from 130+ countries
• Events Management specialism
• Dual Award opportunity with HTMi Switzerland
• 16-week industrial internship
• Industry-focused curriculum
• Live event planning and management projects
• Strong employer engagement
• Modern campus facilities
• Excellent graduate employability. 

Career Outcomes

Graduates are prepared for careers such as:

• Event Manager
• Conference & Convention Manager
• MICE Executive
• Exhibition Manager
• Festival Manager
• Wedding & Special Events Planner
• Venue Manager
• Corporate Events Executive
• Hospitality Operations Manager
• Tourism Events Coordinator
• Destination Events Manager
• Sponsorship & Partnership Manager
• Event Marketing Executive
• Hospitality Entrepreneur

Student Visa Requirements

International students must obtain a Malaysia Student Pass (Student Visa) before commencing studies.

Typical requirements include:

• Valid passport
• Official APU Offer Letter
• Academic transcripts and certificates
• Proof of English language proficiency (where applicable)
• Passport-sized photographs
• Medical examination
• Student Pass application through Education Malaysia Global Services (EMGS)
• Proof of sufficient financial resources
• Mandatory medical and health insurance

Latest Updates (2026)

• The programme is offered as a 3-year full-time degree with September and November 2026 intakes.
• Students may participate in the APU–HTMi Switzerland Dual Award pathway, providing enhanced international recognition and global hospitality exposure.
• The curriculum emphasises event innovation, hospitality leadership, sustainability, digital technologies, and experiential learning, ensuring graduates are well prepared for careers in the rapidly growing global events and hospitality sectors.
• A compulsory 16-week industrial internship provides hands-on experience with hotels, convention centres, event management companies, tourism organisations, and hospitality businesses.