The Bachelor of Arts (Honours) in Media and Communication Studies prepares students for careers in the rapidly evolving global media industry by combining communication theory with practical digital media skills. The programme focuses on journalism, public relations, advertising, social media, digital storytelling, strategic communication, and media production.

Key Benefits

• Industry-focused curriculum aligned with current media and communication trends.
• Learn digital journalism, public relations, social media management, advertising, event management, and multimedia storytelling.
• Develop practical communication, creative thinking, leadership, and media production skills.
• Gain hands-on experience through media projects, campaigns, presentations, and case studies.
• Complete a 16-week industrial internship with media organisations and industry partners.
• Opportunity to participate in the APU–De Montfort University (DMU) Dual Degree Scheme, allowing eligible students to graduate with degree certificates from APU (Malaysia) and De Montfort University (United Kingdom).
• Strong emphasis on digital communication, ethical media practices, and employability.

Programme Structure

Degree Level 1 – Communication Foundations

Students develop fundamental knowledge in communication, media, business, and digital technologies.

Typical modules include:

• Communication Theory
• Business and Communication Skills
• Digital Thinking and Innovation
• Media Writing
• Introduction to Marketing
• Public Speaking
• Fundamentals of Entrepreneurship
• Media Ethics
• Introduction to Media Studies

Degree Level 2 – Media Practice

Students gain practical experience in media production and strategic communication.

Typical modules include:

• Public Relations
• Journalism
• Social Media
• Strategic Event Planning and Management
• Innovation Process
• Advertising
• Media Research
• Digital Content Production
• Multimedia Communication

Degree Level 3 – Advanced Media & Communication

Students focus on strategic communication, leadership, and specialised media practice.

Typical modules include:

• Strategic Communication
• Corporate Communication
• Public Relations Campaign Management
• Integrated Marketing Communication
• Media Management
• Communication Research Project
• Digital Media Strategy
• Final Year Project

Disciplines / Specialisations Offered

The programme covers a broad range of media and communication disciplines, including:

• Journalism
• Public Relations
• Advertising
• Corporate Communication
• Digital Media
• Social Media Management
• Strategic Communication
• Event Management
• Multimedia Communication
• Media Writing
• Communication Research

Programme Highlights

• Ranked among the Top 2% Universities Worldwide
• Malaysia's Premier Digital Tech University
• Students from 130+ countries
• Three-year honours degree
• 16-week industrial internship
• Opportunity to participate in the APU–DMU Dual Degree Scheme
• Industry-focused curriculum with practical media projects
• Modern digital media learning facilities
• Strong employer engagement and industry exposure
• Scholarships available for eligible international students.

Career Outcomes

Graduates are prepared for careers including:

• Public Relations Executive
• Corporate Communications Executive
• Journalist
• News Reporter
• Digital Content Creator
• Social Media Manager
• Media Planner
• Advertising Executive
• Brand Communications Executive
• Event Manager
• Media Relations Officer
• Broadcast Producer
• Communication Consultant
• Digital Marketing Executive
• Entrepreneur

Student Visa Requirements

International students must obtain a Malaysia Student Pass (Student Visa) before commencing studies.

Typical requirements include:

• Valid passport
• Official APU Offer Letter
• Academic transcripts and certificates
• Proof of English language proficiency (if applicable)
• Passport-sized photographs
• Medical examination
• Student Pass application through Education Malaysia Global Services (EMGS)
• Proof of sufficient financial resources
• Mandatory medical and health insurance

Latest Updates (2026)

• The Bachelor of Arts (Honours) in Media and Communication Studies continues to be offered as a 3-year full-time programme, with 28 September 2026 and 24 November 2026 intakes for international students.
• The curriculum emphasises digital media, journalism, public relations, social media, strategic communication, and event management, ensuring graduates are prepared for the rapidly evolving global media industry.
• Students undertake a compulsory 16-week industrial internship and may be eligible for the APU–DMU Dual Degree Scheme, providing international academic recognition.
• In 2026, Media and Communication students also benefited from enhanced industry engagement activities, including professional newsroom visits and collaborations with leading Malaysian media organisations to strengthen practical learning and career readiness.