Why Study Communication – Master of Business Studies?

This program is designed to build advanced communication and strategic business skills in a global context.

Key Benefits:

• Combines business strategy + communication expertise
• Focus on corporate communication, media, and leadership
• Develop skills in public relations, digital communication, and stakeholder engagement
• Ideal for careers in corporate, media, consulting, and public sectors

 

Programme Structure / Subjects

The program combines core business knowledge with communication specialisation.

Core Areas:

• Strategic communication
• Business management
• Research methods
• Leadership and organisational communication

Communication Specialisation Topics:

• Corporate communication strategies
• Public relations and media management
• Digital communication and social media
• Crisis communication
• Intercultural communication

Final Component:

• Research thesis or applied business project

 

Disciplines / Specialisations

• Communication (major)
• Business Studies (core framework)

 

Highlights

• Strong industry-relevant communication focus
• Global perspective on business communication
• Flexible study options (online + campus)
• High employability in communication-driven roles
• Research + practical learning combination

 

Career Outcomes

Graduates can pursue roles such as:

• Corporate Communications Manager
• Public Relations Specialist
• Media & Digital Strategist
• Marketing Communications Manager
• Business Consultant

Industries:

• Corporate sector
• Media & advertising
• Government & NGOs
• International organisations

 

Latest Updates / Special Notes

• Increased focus on digital communication and social media strategy
• Strong integration of real-world case studies
• Growing demand for communication professionals globally