The Bachelor of Arts (Honours) in Industrial Design is designed to prepare students for careers in product innovation, industrial design, sustainable design, transportation design, and furniture design. The programme combines creativity, engineering concepts, user-centred design, manufacturing knowledge, and digital technologies to develop innovative products that improve everyday life.

Students learn the complete design process, from concept development and sketching to prototyping, manufacturing, and commercialisation. The curriculum emphasises practical learning through studio projects, model making, CAD software, digital fabrication, and collaboration with industry. APU's membership in the World Design Organization (WDO) gives students valuable exposure to global design standards and professional networks. Eligible students may also graduate under the APU-DMU Dual Degree Scheme.

Subjects / Programme Structure

The programme develops students' creative, technical, and professional skills through progressive studio learning.

Typical modules include:

• Creative Project
• Presentation Techniques
• Introduction to Graphic Design
• Computer-Aided Design (CAD)
• Digital Illustration
• Design History and Context
• Design Thinking
• Product Design
• Furniture Design
• Sustainable Design
• Transportation Design
• Ergonomics and Human Factors
• Materials and Manufacturing Processes
• Model Making and Prototyping
• Product Engineering Fundamentals
• Design Research
• Packaging Design
• User Experience Design
• Digital Fabrication
• Professional Practice
• Entrepreneurship
• Final Year Project
• Portfolio Development
• Industrial Training / Internship

Disciplines / Specialisations Offered

Students gain knowledge across several industrial design disciplines, including:

• Product Design
• Furniture Design
• Transportation Design
• Sustainable Design
• Consumer Product Design
• Product Innovation
• Human-Centred Design
• Industrial Manufacturing
• Ergonomics
• Prototype Development
• Digital Product Design
• Design Research

Highlights

• Ranked among the Top 2% of universities worldwide.
• Malaysia's Premier Digital Tech University.
• Optional APU–DMU Dual Degree Scheme.
• Malaysia's first and only university recognised by the World Design Organization (WDO).
• Strong studio-based and project-based learning approach.
• Modern CAD laboratories and design studios.
• Industry-focused curriculum with practical product development.
• Portfolio development throughout the programme.
• Strong emphasis on sustainability and user-centred design.
• Opportunities to collaborate on multidisciplinary projects.
• Students from more than 130 countries.
• Excellent graduate employability and industry engagement.

Career Outcomes

Graduates may pursue careers such as:

• Industrial Designer
• Product Designer
• Furniture Designer
• Transportation Designer
• Packaging Designer
• Product Development Specialist
• Design Consultant
• Innovation Consultant
• CAD Designer
• Prototype Designer
• Sustainable Design Consultant
• Manufacturing Design Specialist
• Consumer Product Designer
• Design Researcher
• Creative Entrepreneur

Latest Updates / Special Requirement (if any)

• Current published intakes are 28 September 2026 and 24 November 2026.
• Eligible students may graduate under the APU–DMU Dual Degree Scheme.
• Applicants must complete a portfolio submission or design interview as part of the admission process.
• APU is Malaysia's only university recognised by the World Design Organization (WDO), providing international exposure and professional networking opportunities.
• The curriculum focuses on sustainable product innovation, digital design technologies, and industry-ready portfolio development. 

Visa Requirements

International students must obtain a Malaysian Student Pass (Student Visa) before commencing their studies.

Typical requirements include:

• Valid passport.
• Official APU Offer Letter.
• Acceptance of the admission offer.
• Student Pass application through Education Malaysia Global Services (EMGS).
• Academic transcripts and certificates.
• Proof of English language proficiency.
• Medical examination before and/or after arrival as required by Malaysian authorities.
• Passport-sized photographs.
• Valid medical insurance.
• Payment of applicable visa processing fees.