This MBA combines core business management education with advanced business analytics, enabling students to make data-driven strategic decisions in today's digital economy. It prepares graduates to transform business data into actionable insights using analytical tools and modern management practices.

Key Benefits

• Develop advanced leadership and strategic management capabilities.
• Learn how to apply business analytics to improve organisational performance.
• Gain practical knowledge in data-driven decision-making and business intelligence.
• Study real business cases using modern analytical techniques.
• Opportunity to graduate under the APU–De Montfort University (DMU) Dual Degree Scheme, receiving:
  • MBA from APU.
  • MBA from De Montfort University (United Kingdom) (subject to eligibility requirements).
• Suitable for graduates, entrepreneurs and working professionals seeking leadership roles.
• Industry-oriented curriculum aligned with current business and digital transformation trends.

Programme Structure

The MBA combines core business management modules with specialised Business Analytics subjects.

Core MBA Modules

• Strategic Management
• Managerial Finance
• Human Resource Management
• Strategic Marketing Management
• Business Economics
• Business Research Methods
• Technology Management
• Sustainable Development Management
• Organisational Behaviour and Leadership
• Business Ethics and Corporate Governance

Business Analytics Specialism Modules

• Business Intelligence
• Business Analytics
• Data-Driven Decision Making
• Data Visualisation
• Predictive Analytics
• Business Performance Analytics

Research / Capstone Component

• Research Project / Capstone Business Project

Disciplines / Specialisations Offered

Students gain expertise in:

• Business Analytics
• Strategic Management
• Business Intelligence
• Data Analytics
• Predictive Analytics
• Business Performance Management
• Digital Business Strategy
• Marketing Analytics
• Financial Decision Making
• Human Resource Analytics
• Technology Management
• Leadership and Innovation
• Research Methods
• Organisational Strategy

Programme Highlights

• APU–DMU Dual Degree Scheme, allowing eligible students to receive MBA qualifications from both APU (Malaysia) and De Montfort University (UK).
• Strong focus on business analytics and data-driven management.
• Flexible full-time and part-time study options.
• Industry-focused curriculum with practical business applications.
• Case-based learning and business simulations.
• Modern campus with advanced digital learning facilities.
• International classroom with students from over 130 countries.
• Designed to develop future business leaders capable of making strategic decisions using analytics.

Career Outcomes

Graduates are prepared for leadership and specialist roles including:

• Business Analytics Manager
• Business Intelligence Manager
• Data Analytics Consultant
• Business Strategy Consultant
• Digital Transformation Manager
• Operations Manager
• Marketing Analytics Manager
• Financial Analytics Manager
• Management Consultant
• Product Manager
• Business Development Manager
• Enterprise Performance Manager
• Chief Data Officer (CDO)
• Chief Executive Officer (CEO)
• Entrepreneur

Latest Updates (2026)

• Full-time intakes are available in August 2026 and November 2026, while part-time intakes are available in August 2026 and October 2026.
• Eligible students may participate in the APU–De Montfort University (DMU) Dual Degree Scheme, enabling them to graduate with two MBA qualifications.
• The curriculum continues to emphasise business analytics, digital transformation, business intelligence and data-driven strategic decision-making in response to evolving industry needs.

Special Requirements

• Applicants should possess a recognised bachelor's degree.
• Applicants from unrelated academic backgrounds may be required to complete prerequisite modules or demonstrate relevant work experience.
• A laptop suitable for postgraduate coursework, analytics software and presentations is recommended.
• Successful completion of the research project/capstone project is required for graduation.

Visa Requirements (International Students)

International students enrolling in the full-time MBA with a Specialism in Business Analytics must obtain a Malaysian Student Pass before commencing studies.

The application generally requires:

• Valid passport
• APU Offer Letter
• Bachelor's degree certificate and academic transcripts
• English language proficiency documents (if applicable)
• Passport-sized photographs
• Student Pass application through Education Malaysia Global Services (EMGS)
• Medical examination
• Medical insurance
• Issuance of the Student Pass and i-Kad after arrival in Malaysia