The Master in Digital Communication is designed for graduates and professionals seeking advanced expertise in digital communication, international communication, media strategy and digital content creation. The programme develops strategic communication skills while integrating digital technologies, media innovation and global communication practices.

Key Benefits

• Develop expertise in digital communication strategies and emerging media.
• Learn international and intercultural communication in today's global business environment.
• Build advanced skills in digital media planning, branding and corporate communication.
• Gain practical experience through case studies, projects and industry-focused assignments.
• Opportunity to graduate under the APU–De Montfort University (DMU) Dual Degree Scheme, enabling eligible students to receive an additional master's qualification from De Montfort University (United Kingdom).
• Suitable for recent graduates and experienced professionals.
• Curriculum aligned with global digital communication and media industry trends.

Programme Structure

The programme combines advanced communication theory, digital media and strategic communication with applied research.

Core Modules

• Digital Communication Strategy
• International and Intercultural Communication
• Strategic Corporate Communication
• Digital Media and Content Management
• Public Relations and Reputation Management
• Branding and Integrated Marketing Communication
• Social Media Strategy
• Digital Journalism and Media Ethics
• Communication Research Methods
• Leadership in Digital Communication

Research Component

• Research Project / Dissertation

Disciplines / Specialisations Offered

Students gain advanced knowledge in:

• Digital Communication
• Strategic Communication
• International Communication
• Intercultural Communication
• Corporate Communication
• Public Relations
• Digital Media Management
• Social Media Strategy
• Branding
• Digital Marketing Communication
• Media Ethics
• Communication Research
• Leadership and Organisational Communication
• Digital Content Strategy

Programme Highlights

• APU–DMU Dual Degree Scheme, allowing eligible students to graduate with master's degrees from both APU (Malaysia) and De Montfort University (UK).
• Industry-focused curriculum covering digital communication and global media.
• Flexible full-time and part-time study options.
• Strong emphasis on intercultural communication and digital media strategy.
• Research-based learning supported by real-world case studies.
• Modern campus equipped with digital communication facilities.
• International learning environment with students from over 130 countries.
• Designed to prepare graduates for leadership positions in communication and media industries.

Career Outcomes

Graduates are prepared for careers including:

• Digital Communication Manager
• Corporate Communication Manager
• Public Relations Manager
• Digital Marketing Manager
• Social Media Manager
• Brand Communication Manager
• Media Relations Specialist
• Communications Consultant
• Digital Content Strategist
• Corporate Affairs Manager
• Marketing Communications Manager
• Media Planner
• Communications Director
• Entrepreneur in Digital Media

Latest Updates (2026)

• August and November 2026 intakes are available for full-time students, while August and October 2026 intakes are available for part-time students.
• Eligible students can participate in the APU–De Montfort University (DMU) Dual Degree Scheme, enabling them to graduate with two master's degree qualifications.
• The programme continues to emphasise digital communication, international communication, intercultural communication and strategic media management to meet evolving global industry needs.

Special Requirements

• Applicants should hold a recognised bachelor's degree.
• Applicants from unrelated academic disciplines may require relevant work experience or completion of prerequisite modules.
• A laptop suitable for postgraduate coursework, digital media production and presentations is recommended.
• Successful completion of the research project/dissertation is compulsory for graduation.

Visa Requirements (International Students)

International students enrolled in the full-time Master in Digital Communication programme must obtain a Malaysian Student Pass before commencing their studies.

The application generally requires:

• Valid passport
• APU Offer Letter
• Bachelor's degree certificate and academic transcripts
• English language proficiency documents (if applicable)
• Passport-sized photographs
• Student Pass application through Education Malaysia Global Services (EMGS)
• Medical examination
• Medical insurance
• Issuance of the Student Pass and i-Kad after arrival in Malaysia