The MSc in Digital Marketing is designed for graduates, marketers, entrepreneurs, and professionals who want to develop advanced expertise in digital marketing, AI-powered marketing, analytics, branding, consumer behaviour, and digital campaign management.

The programme blends marketing theory with practical digital tools, preparing graduates to lead marketing strategies in an increasingly technology-driven business environment.

Key Reasons to Choose This Programme

• Industry-focused curriculum aligned with the latest digital marketing trends.
• 100% coursework and assignment-based assessment (no final examinations).
• Strong emphasis on Artificial Intelligence (AI) in marketing.
• Learn modern digital platforms including social media, SEO, digital advertising, and marketing analytics.
• Hands-on experience with AI-powered marketing technologies and data analytics platforms.
• Develop leadership and strategic decision-making skills for global marketing roles.
• Suitable for both recent graduates and working professionals. 

Programme Structure / Subjects

The MSc in Digital Marketing comprises 11 coursework modules and a research project.

Core Modules

• Consumer Behaviour and Branding in the Digital Age
• Marketing and Sustainability in the Age of Globalisation
• Behavioural Science, Social Media & Marketing Analytics
• Design Thinking
• Managing Creativity and Innovation
• Statistical Decision Making
• Strategic Marketing Management
• Digital Campaigns Management
• Artificial Intelligence (AI) in Marketing
• Digital Marketing Tools and Trends
• Research Methodology
• Project

Students complete an independent research project that may take the form of:

• Academic research paper
• Consultancy report
• Industry case study
• Business improvement project related to digital marketing.

Disciplines / Specialisations Covered

Students develop advanced knowledge in:

• Digital Marketing
• Consumer Behaviour
• Branding
• Strategic Marketing
• Digital Campaign Management
• Marketing Analytics
• Social Media Marketing
• Artificial Intelligence in Marketing
• Digital Advertising
• Search Engine Optimisation (SEO)
• Digital Marketing Tools
• Design Thinking
• Innovation Management
• Sustainability Marketing
• Business Research

Programme Highlights

• Ranked among the Top 2% of Universities Worldwide.
• 100% coursework-based assessment with no examinations.
• Industry-focused curriculum incorporating the latest AI developments in digital marketing.
• Practical experience using AI-powered marketing and analytics tools.
• Focus on sustainability, creativity, innovation, and strategic marketing.
• Real-world business projects and consultancy-based learning.
• International classroom with students from over 130 countries.
• Strong links with industry and digital marketing professionals.

Career Outcomes

Graduates are prepared for a wide range of digital marketing and leadership roles, including:

• Digital Marketing Manager
• Digital Marketing Analyst
• Social Media Manager
• Business Development Manager
• Search Engine Optimisation (SEO) Specialist
• Digital Marketing Coordinator
• Digital Marketing Associate
• Brand Manager
• Product Development Manager
• Chief Growth Officer
• Marketing Consultant
• Marketing Analytics Specialist
• E-commerce Manager
• Digital Strategy Consultant 

Visa Requirements (International Students)

International students studying on campus must obtain a Malaysian Student Pass (Student Visa) before commencing their studies.

Typical requirements include:

• Valid passport
• Official APU Offer Letter
• Acceptance of admission
• Academic certificates and transcripts
• English language proficiency documents
• Passport-sized photographs
• Medical examination and Education Malaysia Global Services (EMGS) health screening
• Proof of sufficient financial resources
• Student Pass application processed through APU's International Student Office

Latest Updates (2026)

• The MSc in Digital Marketing is offered in full-time (1+ year) and part-time (2.5–3 years) study modes.
• The programme features 100% coursework and assignment-based assessment, with no final examinations.
• The curriculum now includes dedicated modules in Artificial Intelligence (AI) in Marketing, Digital Marketing Tools and Trends, and Behavioural Science, Social Media & Marketing Analytics, reflecting the latest developments in AI-driven marketing.
• Students complete 11 coursework modules and a research project, enabling them to address real-world digital marketing challenges through academic or consultancy-based research.