Study the Graduate Certificate in Communication (Corporate Sector) to build on your public relations skills and knowledge that will enable you to manage significant events or specialised roles in an organisation or government body. This course is aimed at Corporate Communication professionals with a relevant undergraduate qualification.

 

This course will enable Corporate Communication practitioners (with an undergraduate qualification) to build on their applied skills and learning. The programme aims to ensure its graduates can manage significant events or specialised roles in an organisation or government body. A person already engaged in Corporate Communication at middle management level or someone with a good body of prior on-the-job learning is given the opportunity to become a Corporate Communication specialist.

 

The Graduate Certificate in Communications (CS) will provide you with the theory behind public relations communications; the effectiveness of various channels of communication; and the laws and ethics which impact on these. 

 

Graduates will be able to identify and influence good outcomes through a sound theoretical approach and a thorough understanding of the environment in which they work.

 

You will learn to:

• Know when and how corporate communication should/can be factored into a situation or event
• Know how to use a variety of communication methods, including new media, to take a message out
• Identify internal and external risks to reputation or brand and know how to mitigate these
• Promote and run an event successfully.

 

The Graduate Diploma/Certificate in Public Relations has now been changed to Corporate Sector. These changes have been made to reflect changes to both cultural and communication environments and the market place for communication professionals. If you are part way through this qualification, please see the attached transition table to see what papers you need to complete. If you are not sure, please contact the course administrator for assistance.