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Emerging Creative Technologies – Bachelor of Screen Arts
This programme places you at the cutting edge of digital media, combining technology, creativity, and storytelling.
You will work with:
- Virtual Reality (VR)
- Augmented Reality (AR)
- Artificial Intelligence (AI)
- Motion capture & immersive media
Why Study Emerging Creative Technologies at Massey?
- Learn cutting-edge tools like VR, AR, AI, motion capture
- Work on real-world creative projects and productions
- Blend technology + storytelling + design thinking
- Access industry-standard labs, VR equipment & software
- Be part of the future of immersive media and digital industries
Programme Structure (Emerging Creative Technologies)
Year 1 – Foundations
- Introduction to creative technologies
- Basics of AI in creative practice
- Digital storytelling & media
Year 2 – Immersive Technologies
- VR/AR (Extended Reality – XR)
- Interactive environments
- Cross-reality production
Year 3 – Advanced Practice
- Motion capture & virtual production
- Major collaborative project
- Industry-ready portfolio
Key Topics Covered
- Artificial Intelligence in media
- Virtual & Augmented Reality
- Immersive storytelling
- Motion capture & 3D production
- Ethics of technology & creativity
Specialisations / Disciplines
Part of Bachelor of Screen Arts, which includes majors like:
- Animation
- Film Production
- Game Development
- Visual Effects
- Emerging Creative Technologies
Highlights
- Learn future technologies (AI, VR, AR)
- Access high-end labs & motion capture studios
- Strong industry connections (film, gaming, VFX)
- Portfolio-based learning
- Study in Wellington – creative hub of NZ
Career Outcomes
Graduates can work in:
Film & Media:
- Virtual Production Specialist
- Visual Effects (VFX) Artist
- Digital Content Creator
Gaming & XR:
- Game Developer
- VR/AR Developer
- Interactive Designer
Tech & Creative Industries:
- Media Technology Developer
- 3D Artist / Animator
- Motion Capture Specialist
Example roles include:
- Producer
- Animator
- VR developer
- Game designer
Latest Updates / Special Notes
- Strong focus on:
- AI in creative industries
- Immersive technologies (XR, metaverse)
- Use of:
- Virtual production studios
- Motion capture rigs
- Increasing global demand for creative tech professionals
Special Requirements
- Practical programme → requires:
- Project work
- Collaboration
- Portfolio development
Additional costs may apply for:
- Software
- Equipment
- Production projects

