This is a 4-year honours degree focused on future-facing digital media and immersive technologies, combining creativity, storytelling, and advanced tech.

The programme prepares students for high-level roles in creative industries, with strong emphasis on:

• Innovation
• Research-informed practice
• Professional production skills

 

Why Study Emerging Creative Technologies at Massey?

• Learn cutting-edge tools like:
  • AI (Generative AI)
  • VR / AR (Extended Reality)
  • Motion capture & virtual production
• Work on real-world studio projects
• Combine technology + storytelling + design thinking
• Be part of future industries like metaverse, immersive media & digital storytelling

 

Programme Structure (Emerging Creative Technologies)

The degree follows a progressive, hands-on structure:

Year 1 – Foundations

• Introduction to creative technologies
• Generative AI in creative practice
• Digital storytelling

Year 2 – Immersive Technologies

• Virtual Reality (VR)
• Augmented Reality (AR)
• Interactive environments

Year 3 – Advanced Practice

• Motion capture
• Virtual production
• Collaborative projects

Year 4 – Honours Year

• Major independent or group project
• Research-based creative practice
• Industry-ready portfolio

 

Key Topics Covered

• Artificial Intelligence in media
• Virtual & Augmented Reality
• Immersive storytelling
• Motion capture & 3D production
• Ethics of emerging technologies

 

Disciplines / Specialisations

Within Bachelor of Screen Arts with Honours, majors include:

• Animation
• Film Production
• Game Development
• Visual Effects
• Emerging Creative Technologies
• Documentary & Factual

 

Highlights

• 4-year honours degree (advanced level)
• Learn AI, VR, AR, motion capture & virtual production
• Access industry-standard studios & equipment
• Strong portfolio + project-based learning
• Located in Wellington – creative capital of NZ
• Pathway to Master’s / research degrees

 

Career Outcomes

Graduates can work in:

Film & Media:

• Virtual Production Specialist
• VFX Artist
• Digital Content Creator

Gaming & XR:

• Game Developer
• VR/AR Designer
• Interactive Media Specialist

Creative Tech Industry:

• Creative Technologist
• Media Innovation Specialist
• 3D Artist / Motion Capture Specialist

 

Latest Updates / Special Notes

• Strong focus on:
  • Generative AI in creative industries
  • Immersive storytelling (XR, metaverse)
• Use of:
  • Virtual production studios
  • Motion capture technology
• Growing global demand for creative technology professionals

 

Special Requirements

• Studio-based → requires:
  • Team collaboration
  • Project work
  • Portfolio development