The MBA with a Specialism in Business Analytics (ODL) is a 100% Open & Distance Learning (ODL) programme designed for working professionals and international students who want to develop advanced business management skills together with expertise in business analytics, data-driven decision-making, and digital transformation. The programme prepares graduates to lead organisations by leveraging data analytics, business intelligence, and emerging digital technologies.

Why Study MBA with a Specialism in Business Analytics (ODL) at APU?

Students benefit from:

• 100% online learning with flexible study schedules.
• Designed specifically for working professionals.
• No final examinations – assessment is based entirely on coursework and assignments.
• Learn through Microsoft Teams and Moodle using interactive online learning.
• Industry-focused curriculum combining business management and analytics.
• Strong emphasis on data-driven strategic decision-making.
• Opportunity to earn an APU–De Montfort University (UK) Dual Degree (subject to eligibility).
• Practical research project addressing real business challenges.
• Access to experienced academics and industry practitioners.

Programme Structure / Subjects Offered

Core Modules

• Organisational Behaviour
• Managerial Finance
• Managerial Economics
• Strategic Marketing Management
• Business Intelligence Systems
• Global Strategic Management
• Statistical Decision Making
• Entrepreneurship
• Human Resource Management
• Research Methodology

Business Analytics Specialisation Modules

• Business Analytics
• Business Intelligence and Data Visualisation
• Data Analytics for Decision Making

Research Project

Students complete an applied research project that investigates a contemporary business problem using business analytics techniques and data-driven solutions.

Disciplines / Areas of Specialisation

The programme develops expertise in:

• Business Analytics
• Business Intelligence
• Data Analytics
• Data Visualisation
• Strategic Management
• Digital Business
• Decision Science
• Predictive Analytics
• Business Strategy
• Leadership
• Innovation Management
• Entrepreneurship
• Organisational Development

Programme Highlights

• 100% Online Open & Distance Learning (ODL).
• Flexible study schedule for working professionals.
• 100% coursework and assignments – no examinations.
• Industry-focused curriculum integrating business management with analytics.
• Modular learning format with approximately two-month modules.
• Opportunity for an APU–De Montfort University (UK) Dual Degree.
• Interactive online learning using Microsoft Teams and Moodle.
• Ranked university among the Top 2% worldwide. 

Career Outcomes

Graduates can pursue roles such as:

• Business Analytics Manager
• Business Intelligence Manager
• Data Analytics Manager
• Business Analyst
• Strategy Consultant
• Digital Transformation Manager
• Operations Manager
• Management Consultant
• Product Manager
• Business Development Manager
• Chief Data Officer
• Business Intelligence Consultant
• Entrepreneur
• Senior Management Executive

Visa Requirements

As the MBA with a Specialism in Business Analytics (ODL) is delivered entirely online:

• A Malaysia Student Pass is generally not required for students studying remotely from outside Malaysia.
• Students attending future on-campus activities may need to comply with Malaysian immigration requirements.
• Applicants should confirm current visa and immigration requirements with APU before enrolment.

Latest Updates / Special Requirements

• The programme is delivered as a 100% Open & Distance Learning (ODL) MBA.
• Assessment is based entirely on coursework and assignments, with no final examinations.
• The curriculum comprises 13 coursework modules and one research project.
• Modules follow a flexible modular timetable, supported by online meetings via Microsoft Teams.
• 2026 intakes are available on 21 August and 30 October.
• Eligible students may qualify for the APU–De Montfort University (UK) Dual Degree Scheme.