This programme is designed for professionals, managers, entrepreneurs, and future business leaders who want to combine strategic management expertise with artificial intelligence knowledge.

Key Reasons to Choose This Programme

• 100% online learning with flexible scheduling for working professionals.
• Integrates traditional MBA knowledge with cutting-edge AI technologies.
• Learn how AI transforms business strategy, marketing, finance, operations, and customer experience.
• Develop skills in AI-driven decision-making and digital transformation.
• No written examinations – assessment is based on coursework and assignments.
• Study one module at a time through a modular learning structure.
• Conduct an applied research project addressing real-world AI business challenges.
• Learn through Microsoft Teams and Moodle from anywhere in the world. 

Programme Structure

Pre-Requisite Modules (For Non-Business Graduates)

• Managing People
• Understanding Customers
• Managerial Finance
• Business Environment & Strategic Planning

Core MBA Modules

• Organisational Behaviour
• Accounting & Finance for Managers
• Managerial Economics
• Technology Management
• Global Strategic Management
• Digital Marketing Tools & Trends
• Statistical Decision Making
• Entrepreneurship
• Human Resource Management
• Research Methodology

Artificial Intelligence Specialisation Modules

• Artificial Intelligence
• Business Intelligence Systems
• AI for Strategic Leadership

Research Project

Students complete an individual research project that addresses a real business problem using Artificial Intelligence. The project may take the form of an academic paper, consultancy report, or business case study.

Disciplines / Specialisation

The programme focuses on:

• Artificial Intelligence
• Business Intelligence
• AI Strategy
• Intelligent Business Systems
• Digital Transformation
• AI-Driven Decision Making
• Business Analytics
• Technology Management
• Strategic Leadership
• Innovation Management
• Predictive Analytics
• AI Applications in Marketing, Finance, Operations, and Customer Experience

Programme Highlights

• Ranked among the Top 2% of Universities Worldwide.
• Malaysia's Premier Digital Tech University.
• 100% Online Open & Distance Learning.
• Flexible study schedule for working professionals.
• No exams – 100% coursework and assignments.
• AI-integrated MBA curriculum.
• Practical research project focused on AI-driven business innovation.
• Modular learning with one module every two months.
• Learn using Microsoft Teams and Moodle.
• Designed to prepare graduates for leadership in the AI-powered economy.

Career Outcomes

Graduates are prepared for leadership and specialist roles such as:

• AI Integration Specialist
• AI Product Manager
• AI Innovation Manager
• AI Strategy Consultant
• AI Strategy Manager
• Business Intelligence Analyst
• Business Intelligence (BI) Manager
• Business Development Manager
• Digital Transformation Lead
• Chief AI Officer (CAIO)
• Technology Strategy Consultant
• Innovation Manager

Visa Requirements for International Students

For students studying entirely online from their home country:

• A Malaysian Student Pass is generally not required, as there is no requirement to reside in Malaysia.

If a student later transfers to an eligible on-campus programme, they will normally need to:

• Receive an official APU Offer Letter.
• Apply for a Malaysian Student Pass through Education Malaysia Global Services (EMGS).
• Submit passport copies, academic transcripts, English language test results, and supporting documents.
• Complete the required medical examination.

Latest Updates (2026)

• The programme is available as a 100% Online Open & Distance Learning (ODL) qualification.
• Minimum duration: 2 years 6 months, with a typical completion time of 2.5–3 years.
• 2026 intakes: 21 August and 30 October 2026.
• Each module is delivered over approximately two months.
• The curriculum has been updated to emphasise AI strategy, business intelligence, digital transformation, predictive analytics, and intelligent leadership, preparing graduates for AI-enabled management roles. 

Special Requirements

Applicants should note:

• Students from non-business backgrounds may need to complete pre-requisite modules before beginning the MBA curriculum.
• The programme concludes with an individual research project focused on applying Artificial Intelligence to solve real-world business challenges.
• Reliable internet access and a suitable computer are essential for successful participation in the online learning environment.