The Master of Arts in Design Innovation Management (ODL) is a 100% Open & Distance Learning (ODL) postgraduate programme designed for creative professionals, designers, entrepreneurs, and managers who want to combine design thinking, innovation, business strategy, and creative leadership. The programme develops advanced managerial and interdisciplinary skills while preparing graduates to lead innovation in the creative industries, digital businesses, and design-focused organisations. 

Why Study Master of Arts in Design Innovation Management (ODL) at APU?

Students benefit from:

• 100% online learning with flexible part-time study.
• Designed for working professionals in design, media, business, and creative industries.
• No final examinations – assessment is entirely through coursework and assignments.
• Learn through Microsoft Teams and Moodle with online academic support.
• Strong emphasis on Design Thinking, creativity, innovation, and strategic management.
• Industry-based Creative Futures Project addressing real-world design challenges.
• Opportunity to collaborate across design, business, and technology disciplines.
• Access to experienced academics and industry practitioners.
• Opportunity to obtain an APU–De Montfort University (UK) Dual Degree (where applicable).

Programme Structure / Subjects Offered

Core Modules

• Design and Creative Industries
• Design Thinking
• Business Planning for Creative Entrepreneurs
• Integrated Brand Management
• Future Media Innovation
• Service Design
• Research Methodology
• Project Feasibility Study
• Intellectual Property

Elective Modules (Choose One)

• Creative Sustainability
• Managing Business Web Presence

Final Project

Creative Futures Project

Students undertake an industry-based major project, producing professional outputs related to Design Innovation Management. The programme concludes with a final presentation and exhibition of the project.

Disciplines / Areas of Specialisation

The programme develops expertise in:

• Design Innovation Management
• Design Thinking
• Creative Industries
• Innovation Management
• Brand Management
• Creative Entrepreneurship
• Service Design
• Future Media Innovation
• Intellectual Property Management
• Creative Sustainability
• Digital Business Development
• Design Leadership 

Programme Highlights

• 100% Online Open & Distance Learning (ODL).
• Flexible part-time study for working professionals.
• No examinations – 100% coursework and assignments.
• Strong emphasis on Design Thinking and innovation.
• Industry-based Creative Futures Project with presentation and exhibition.
• Interdisciplinary curriculum integrating design, business, and technology.
• Modular learning with online support via Microsoft Teams and Moodle.
• Opportunity for an APU–De Montfort University (UK) Dual Degree (subject to eligibility).

Career Outcomes

Graduates are prepared for careers such as:

• Design Innovation Manager
• Creative Director
• Brand Manager
• Innovation Consultant
• Design Strategist
• Creative Entrepreneur
• Service Design Consultant
• UX/UI Strategy Manager
• Product Innovation Manager
• Creative Project Manager
• Marketing and Brand Consultant
• Business Development Manager
• Design Researcher

Visa Requirements

Since the Master of Arts in Design Innovation Management (ODL) is delivered entirely online:

• A Malaysia Student Pass is generally not required for students studying remotely from outside Malaysia.
• Students who later participate in on-campus activities may need to comply with Malaysian immigration requirements.
• Applicants should confirm current visa requirements with APU's International Office before enrolment.

Latest Updates / Special Requirements

• Delivered as a 100% Open & Distance Learning (ODL) programme.
• Assessment is 100% coursework and assignments, with no final examinations.
• The curriculum comprises 8 coursework modules, one elective, and the Creative Futures Project.
• Modules are delivered on a modular schedule, typically lasting about two months each.
• 2026 intakes are 21 August and 30 October.
• The Creative Futures Project includes an industry-based project, final exhibition, and presentation.
• Eligible students may qualify for the APU–De Montfort University (UK) Dual Degree Scheme.