The Product Portfolio Analysis and Management programme at Apex School of Management (Apex École de Management) is a professional executive workshop designed for managers, business leaders, product professionals, and decision-makers responsible for managing an organization's product portfolio. The programme focuses on helping participants make informed strategic decisions regarding product investments, resource allocation, and long-term business growth using globally recognized portfolio management frameworks. It combines theoretical concepts with practical case studies and hands-on exercises, enabling participants to immediately apply their learning in real business environments.

Why Study Product Portfolio Analysis and Management?

This programme is particularly valuable because it equips professionals with practical strategic management skills required in today's competitive business environment.

Students will learn to:

• Understand product portfolio management principles.
• Apply internationally recognised portfolio analysis tools such as:
  • BCG Matrix
  • GE/McKinsey Matrix
  • Product Life Cycle Analysis
• Evaluate product performance.
• Make strategic investment and divestment decisions.
• Allocate organisational resources effectively.
• Balance innovation with profitability.
• Reduce business risk while improving long-term growth.
• Monitor portfolio performance using key performance indicators (KPIs).
• Improve strategic decision-making through real business case studies.

Programme Structure / Subjects Covered

The workshop focuses on practical strategic management techniques, including:

Module 1

• Product Portfolio Analysis Tools

Module 2

• BCG Matrix
• GE/McKinsey Matrix
• Product Life Cycle Analysis

Module 3

• Product Position Assessment

Module 4

• Strategic Decision-Making

Module 5

• Resource Allocation

Module 6

• Portfolio Optimisation

Module 7

• Risk and Innovation Management

Module 8

• Portfolio Performance Monitoring

Module 9

• Business Case Studies

Module 10

• Practical Exercises and Strategy Development

Skills Developed

Participants gain practical expertise in:

• Product portfolio analysis
• Strategic planning
• Product lifecycle management
• Resource allocation
• Business analytics
• Portfolio optimisation
• Innovation management
• Strategic leadership
• Performance measurement
• Corporate growth planning
• Business decision-making
• Competitive strategy development.

Disciplines / Specialisations

The workshop integrates concepts from multiple management disciplines, including:

• Strategic Management
• Product Management
• Marketing Strategy
• Business Development
• Corporate Strategy
• Innovation Management
• Portfolio Management
• Business Analytics
• Executive Leadership. 

Programme Highlights

• Intensive 3-day executive workshop
• 2 ECTS academic credits
• Flexible online and onsite delivery
• Internationally recognised portfolio management frameworks
• Practical case-study-based learning
• Experienced faculty with industry and research backgrounds
• Focus on real-world strategic decision-making
• Immediate workplace application
• Suitable for executives and experienced professionals
• Qualiopi-certified training programme.

Career Outcomes

After completing the programme, participants can strengthen their capabilities in roles such as:

• Product Manager
• Senior Product Manager
• Portfolio Manager
• Business Development Manager
• Marketing Manager
• Strategy Manager
• Innovation Manager
• Corporate Planning Manager
• Commercial Manager
• Business Consultant
• Executive Leader
• Strategic Planning Specialist

Special Requirements

Applicants should note:

• Completion of the admission process.
• Submission of all required documentation.
• Successful admissions interview.
• Payment of applicable registration or tuition fees following acceptance.
• As an executive-level workshop, prior professional experience is highly recommended.