Study a Bachelor of Communication – BC

The world needs communicators. It needs people who have the creativity and imagination to develop content that will inspire and connect people. It needs those with the logic, analysis and language skills to deliver that content in a strategic and meaningful way.

 

Unique variety in your study - just like the working world

Massey’s Bachelor of Communication is the only communication degree in New Zealand that requires you to take courses in both business and arts. You’ll probably discover that neither is what you expected.  You may even love most a subject you didn’t think you would! Combining words and creativity with business will make you a highly-employable communication specialist.

 

You’ll graduate not just with a degree, but as a well-rounded, innovative communication specialist who is sought-after by employers. In our survey of past graduates, 84% believed that their BC studies were relevant to their present work.

 

The Bachelor of Communication builds the skills you need to make an outstanding contribution in whatever field interests you. You will gain skills in using up-to-date technology, and you will have the opportunity to obtain deep insights into the communication industry.

 

Real-world learning

The Bachelor of Communication offers you many opportunities to apply your learning to real-world problems. You’ll produce strategies, media and publications that apply your communication learning.

 

These can include marketing strategies for community groups, social media content, documentary films, scripts for theatre, media or film, performances and speeches, depending on the courses you choose.

 

You’ll learn from internationally renowned staff. Massey has the oldest journalism school in New Zealand. Our teachers in the Bachelor of Communication expressive arts courses (theatre, creative writing and media production) have won five national teaching awards.

 

Insights

• The 2021 Student Experience Survey results for this qualification found that 83% believed that teaching staff are helpful and approachable, and 92% highlight that the qualification has given them excellent “written communication skills”.

• The 2020 Graduate Destination Survey results for this qualification found that 82% of graduates are in employment and 12% have continued in further study. The most common job title for graduated students was “Marketer”.

• Between 2018 and 2021 the average number of students enrolled in the qualification was 748 (headcount). In the 2020 academic year, 78% of students in the first year of this qualification continued their studies and across the whole qualification 83% of courses were successfully completed.

• The QS World University Ranking by Subject ranks Massey in the top 100 universities worldwide in this subject area. Shanghai Ranking's Global Ranking of Academic Subjects 2022 ranks Massey in the top 150 universities globally and 1st in New Zealand in this subject area.