Why Study / Key Benefits

The Master of Business in Global Management and Marketing (MBus GMM) is a Level 9 taught master's designed for students who want to develop advanced business, management and marketing capabilities for international markets. Lincoln University describes the programme as developing the perspectives, critical thinking and practical tools needed to lead and manage businesses and relationships across different markets.

Key benefits include:

• Develop an international perspective on management and marketing.
• Build knowledge of theoretical management and marketing concepts and apply them to real business problems.
• Learn to design and implement business and marketing strategies.
• Develop business-plan and marketing-plan skills.
• Strengthen written, oral and professional communication.
• Gain knowledge in areas including business management, managerial economics, accounting/finance, marketing, strategy and supply chains.
• Complete a multidisciplinary strategic business analysis as the final course.
• Study through a flexible delivery model, with on-campus and online options for eligible students.
• The qualification can support careers in general management, marketing, supply chain and business-related roles.

Programme Structure and Subjects / Topics

The programme consists entirely of taught coursework and does not require a thesis. Students must complete 180 credits over the approved course schedule.

The recommended structure for a February start is:

First semester:

• COMM 603 – Foundation of Business Management
• COMM 604 – Foundation of Marketing
• COMM 605 – Research of Managers
• COMM 601 – Foundation of Managerial Economics
• COMM 602 – Foundation of Accounting/Finance

Second semester:

• BMGT 618 – Advanced Business Strategy
• MKTG 608 – Supply Chain Theory
• MKTG 681 – Marketing Management

Third semester:

• BMGT 686 – Managing Programmes of Change
• MKTG 672 – Marketing Strategy
• COMM 606 – Strategic Business Analysis

Disciplines / Specialisations

The programme itself is specifically focused on:

• Global management
• Marketing
• Business strategy
• Supply chain management
• Managerial economics
• Accounting and finance
• Business research
• Strategic business analysis
• Change management

Programme Highlights

• Level 9 Master's qualification.
• 180 credits.
• Coursework-only programme; no thesis.
• 1.5-year full-time route from February or July.
• Approximately 12-month route when starting in November Summer School.
• Three possible entry periods: February, July and November.
• On-campus and online study options, subject to eligibility.
• International management and marketing focus.
• Strong coverage of business strategy and supply chain management.
• Strategic Business Analysis capstone course.
• Suitable for students seeking management, marketing and wider business careers.
• Can be studied online by eligible students outside New Zealand. 

Career Outcomes

Lincoln states that graduates can be strong candidates for roles involving:

• General management.
• People management.
• Business relationship management.
• Senior marketing.
• Product-line management.
• Brand development.
• Retail relationships.
• Distribution.
• Advertising and communications.
• Supply chain management.

Latest Updates / Special Requirements

The latest Lincoln programme page currently lists the November 2026, February 2027 and July 2027 starts.

Important programme-specific conditions include:

• Foundation courses COMM 601–605 should be completed before the specialised courses.
• COMM 606 Strategic Business Analysis is restricted to the final semester.
• The programme is available full-time for international students.
• Part-time study is available for domestic students only.
• Online study is not available to international students who are already in New Zealand.
• International students studying in New Zealand on a student visa must use the on-campus option.

International Student Visa Requirements

International students studying this programme in New Zealand generally require a New Zealand Student Visa. Lincoln states that students must hold a current, valid visa permitting study at Lincoln University.

Lincoln's listed requirements for a new international student include:

• Offer of Place from Lincoln University.
• Evidence that tuition fees have been paid, normally a fee receipt.
• Valid passport.
• Digital photograph.
• Evidence of NZ$20,000 per year for living expenses.
• Evidence of funds for travel to the home country at the end of study, or an air ticket.
• Visa application fee.