The programme is designed for students who want to combine creativity with modern marketing skills. Students learn branding, content creation, web design, digital advertising, storytelling, and campaign management using real-world business scenarios.

Key Benefits

• Learn both creative design and marketing strategy
• Build practical digital marketing skills
• Create real-world campaigns and creative assets
• Develop web, content, and branding knowledge
• Learn entrepreneurship and startup thinking
• Gain hands-on experience with Adobe Creative Suite
• Flexible online and on-campus study options
• Build a professional portfolio

Programme Structure / Subjects Offered

Fundamentals of Design

Students learn:

• Principles of design
• Target audience analysis
• Visual communication
• Design workflows
• Design asset creation

Software Used

• Adobe InDesign
• Adobe Photoshop

Web & Graphic Design

Topics include:

• Website development
• WordPress
• HTML and CSS
• Content management systems
• Plugins and widgets
• Website template builders

Storytelling & Content Creation

Students develop:

• Copywriting skills
• Storytelling structures
• Social media content
• Multi-platform content creation
• Content repurposing strategies
• Print and digital campaign materials

Consumer Behaviour

Students explore:

• Customer insights
• Buying psychology
• Social and cultural influences
• Media influence on perception
• Pricing psychology

Marketing Foundations & Digital Marketing

Topics include:

• Branding
• Marketing strategy
• Target market identification
• Digital marketing tools
• Social media marketing
• Online campaign execution
• Campaign analytics and reporting
• Audience engagement measurement

Entrepreneurship

Students study:

• Design thinking
• Startup principles
• Business resilience
• Entrepreneurial mindset
• Problem solving
• Innovation processes

Developing a Successful Campaign

Students combine all their learning to:

• Research market opportunities
• Develop marketing plans
• Create campaign assets
• Repurpose content
• Present campaign strategies professionally

Disciplines / Specialisations Covered

The programme combines several creative and business disciplines including:

• Digital Marketing
• Content Marketing
• Graphic Design
• Web Design
• Branding
• Social Media Marketing
• Consumer Behaviour
• Entrepreneurship
• Creative Advertising
• Content Creation
• Digital Campaign Management

Software & Tools Used

Students may use:

• Adobe Photoshop
• Adobe InDesign
• WordPress
• HTML
• CSS
• Website template builders
• Social media marketing platforms

Career Outcomes

Graduates may pursue careers such as:

• Digital Marketing Assistant
• Content Creator
• Social Media Coordinator
• Marketing Coordinator
• Brand Assistant
• Junior Graphic Designer
• Campaign Assistant
• Communications Assistant
• Digital Content Specialist
• Creative Marketing Assistant

Programme Highlights

Industry-Focused Learning

Students work on:

• Real-world campaign development
• Creative branding projects
• Multi-platform digital marketing content
• Portfolio-based assessments

Flexible Learning

• Online and campus study options available
• Practical collaborative learning
• Portfolio-focused teaching

Creative + Marketing Combination

The diploma uniquely combines:

• Design
• Marketing
• Web
• Content creation
• Entrepreneurship

Visa Requirements for International Students

International students generally require:

• Valid New Zealand Student Visa
• Offer Letter from Yoobee
• Proof of tuition fee payment
• Evidence of sufficient living funds
• Valid passport
• English language proficiency proof
• Medical and character documents if required

Latest Updates

• Yoobee continues expanding flexible online study options for marketing students.
• Increasing emphasis is being placed on:
  • Digital content creation
  • Social media marketing
  • Branding and storytelling
  • Entrepreneurship and startup thinking
  • Multi-disciplinary marketing skills
• The programme remains aligned with growing demand for professionals who understand both creative design and modern digital marketing.