This degree combines modern marketing with creativity, branding, storytelling, digital communication, and entrepreneurship. Students learn how to create effective campaigns while also developing design, strategic thinking, and digital marketing skills.

Key Reasons International Students Choose This Programme

• Combines marketing with creative design and branding
• Strong focus on digital marketing and content creation
• Industry-style practical projects and campaigns
• Exposure to web design, SEO, CRM, and advertising
• Portfolio and campaign development throughout the degree
• Entrepreneurial and innovation-focused learning
• Industry simulation studios and collaborative work
• Hands-on learning using professional software
• Future-focused skills for digital and creative industries

Programme Structure / Subjects Offered

The degree progressively develops creative marketing, branding, communication, and leadership skills over three years.

Year One – Marketing & Creative Foundations

Students study:

• Fundamentals of Design
• Web and Graphic Design
• Storytelling and Content Creation
• Consumer Behaviour
• Marketing Foundations
• Digital Marketing
• Entrepreneurship
• Campaign Development

Students learn:

• Adobe Photoshop
• InDesign
• WordPress
• HTML & CSS
• Wix & Squarespace
• Social media campaign planning

Year Two – Branding & Advanced Marketing

Key subjects include:

• Branding & Brand Identity
• SEO & CRM
• Inbound Marketing
• Creative Strategies
• Digital Marketing Platforms
• Integrated Marketing Communications
• Advertising & Communication
• Social Marketing Platforms

Students focus on:

• Customer engagement
• Marketing analytics
• Brand development
• Search engine optimisation
• CRM systems
• Content-driven marketing

Year Three – Industry Practice & Innovation

Advanced subjects include:

• Growth Hacking
• Purpose Driven Leadership
• Collaboration Studio
• Innovation Models
• Industry Practice Studio
• Strategic Campaign Planning
• Business Innovation
• Stakeholder Presentation

Students complete:

• Industry simulation projects
• Client campaigns
• Pitch presentations
• Strategic marketing projects

Disciplines / Specialisations Offered

The programme combines several creative and marketing disciplines including:

• Digital Marketing
• Branding
• Advertising
• Creative Strategy
• Content Creation
• Social Media Marketing
• Web Design
• Graphic Design
• Marketing Analytics
• Entrepreneurship
• CRM & SEO
• Integrated Marketing Communications

Software & Tools Used

Students may work with industry-standard tools including:

• Adobe Photoshop
• Adobe InDesign
• WordPress
• HTML & CSS
• Wix
• Squarespace
• CRM platforms
• SEO tools
• Social media marketing platforms

Career Outcomes

Graduates may pursue careers such as:

• Digital Marketing Specialist
• Brand Coordinator
• Social Media Manager
• Marketing Executive
• Content Creator
• Advertising Coordinator
• Campaign Manager
• SEO Specialist
• CRM Coordinator
• Marketing Analyst
• Creative Strategist
• Communications Coordinator
• Entrepreneur / Startup Founder

Highlights of the Programme

Practical Industry Projects

Students work on real-style campaigns, client projects, and collaborative marketing activities throughout the programme.

Creative + Marketing Combination

Unlike traditional business marketing degrees, this programme combines creativity, branding, design, storytelling, and digital communication.

Future-Focused Skills

The degree covers:

• Growth hacking
• Digital campaigns
• CRM systems
• SEO
• Content marketing
• Innovation models

Portfolio Development

Students graduate with campaign portfolios and practical project experience relevant for creative marketing industries.

Latest Updates / Special Requirements

Current Updates

• Yoobee is actively promoting 2026–2027 enrolments for this degree
• July and February intakes are currently listed
• Creative Pathfinder Scholarship remains a key promotional initiative

Device Requirement

Students are required to bring their own laptop/device.

Recommended Specifications

• Intel Core i5 or better
• 16GB RAM recommended
• 512GB SSD recommended
• Full HD display preferred

Important Notes for International Students

The programme is:

• Project-heavy
• Creativity-focused
• Collaboration-based
• Presentation-intensive

Students are expected to actively participate in:

• Team projects
• Campaign pitching
• Creative workshops
• Digital production activities

Visa Requirements for International Students

International students generally require:

• Valid New Zealand Student Visa
• Offer of Place from Yoobee
• Proof of tuition fee payment
• Evidence of sufficient living funds
• Medical and travel insurance
• English language proficiency evidence
• Valid passport

Final Summary

The Bachelor of Marketing and Creativity at Yoobee College of Creative Innovation is a modern, industry-focused Level 7 degree designed for students who want to combine marketing strategy with creative communication, branding, design, and digital media.

The programme is especially suitable for international students seeking:

• Practical digital marketing skills
• Creative campaign development
• Branding and storytelling expertise
• Industry-style project experience
• Portfolio-based learning
• Exposure to modern marketing technologies