Master of Arts in Digital Media (MA-DM)

Lead and manage communication and media projects for multinationals, governments and international organizations.The Master of Arts in Digital Media (MA-DM) is designed for students interested in pursuing careers in digital media and communications.
 

The MA-DM provides a comprehensive introduction to today’s issues and challenges in media and communications:
 

  • what is the role of the communications manager?
  • How is digital media re-shaping the media landscape?
  • How is digital media produced, distributed and consumed?
  • How can organizations and individuals communicate effectively in a global and multicultural environment?
     

Students get first hand training in creating digital marketing tools from industry professionals and receive certification in Google analytics. The courses are designed to give practical training and insight using the latest programs and trends in the digital media field.
 

In addition to core media and communication courses, the Master of Arts in Digital Media trains young professionals to be future communication managers with courses in theory and practice: communication and media theory, intercultural communications, press and journalism, planning and evaluating communications, multimedia, executive communications and international marketing.
 

The Master of Arts in Digital Media is comprised of 14 courses taken over one year.

  • Ranked N°50 in Western Europe by Eduniversal
  • An overview of the dominant theories of media and communications
  • Practical skills in managing communications in organizations and companies
  • Insight into the latest developments in media tools and related-business areas
  • Receive Google Analytics certifications
  • Exposure to how global organizations communicate strategically and evaluate their initiatives
  • Switzerland is a dynamic and multicultural learning environment
  • Optional double degree with Boston University
  • Study tour to Silicon Valley