Advertising and Brand Creativity Major - Bachelor of Communication Studies

Study advertising and collaborate with your classmates on advertising briefs, writing and designing ads for real products and clients.

 

Advertising is about thinking laterally and developing effective brand and product campaigns. You start with a blank piece of paper, do the hard work to get to a great idea and then choose various media to create a campaign. AUT is the only New Zealand university that teaches advertising creativity specifically and at degree level.